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Table Of Contents

Introductory Page
Executive Summary
Environmental and Industry Analysis
Industry Analysis
Licensing
Sources of Resources Required
Future Trends & Strategic Opportunities
Pest Analysis for Rendezvous Restaurant
SWOT Analysis for Rendezvous Restaurant
Strength
Weakness
Opportunity
Threat
Competitive Comparison
Target Market Segment Strategy
Market Segmentation
Industry structure
Threat of Entry
Bargaining Power of Suppliers
Bargaining Power of Buyers
Development of Substitute Products or Services
Rivalry among Competitors
The Value Chain
Description of the Venture
Company Summary
Rendezvous Restaurant’s start-up summary
Objectives
Mission
Keys to Success
Company Locations and Facilities
Products
Product Description
Sales Literature
Sales Program
Technology
Future Products
Value Meal
Private Parties
Services
Service Business Analysis
Future Services
Market Analysis Summary
Market Needs
Market Growth
Operational Plan
Information Technology
Manufacturing
Machinery and Equipment
Physical Plant
Supplier Contact
Facilities
Staff
Fulfilment
Customer Satisfaction
Marketing Plan & Strategy
Strategic Marketing Processes
Four P’s
Ansoff product-market growth matrix- strategic tool
Market Development
Product Development
Diversification
Market Penetration
Marketing Objectives
Marketing Strategy
Branding
Positioning
Training & Development of the staff
Marketing Implementation
Organisational Plan
Organisational Structure
Levels of Hierarchy
Organisational Chart
Form of Ownership
Management-team background
Risk Assessment
Recommendations
Break even Analysis:
Internal Rate of Return
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Timescale for management and implementation
Monitoring & Evaluating Progress
ISO 9000 (Quality Audit System)
Scope
Quality Policy
Quality management system
Documentation requirements
Control of records
Responsibility and authority
Management Review
Resource management
Design and development
Production and service provision
Monitoring and measurement
Corrective action
Preventive action
Exit Plan
Bibliography
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Management Research 1

Management Research 1

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Published by Avinash Narayana

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Published by: Avinash Narayana on Jun 15, 2011
Copyright:Attribution Non-commercial

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12/26/2012

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