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Globma, 21 May 2011Globma, 21 May 2011Group 2 Group 2
Quincey HuangQuincey HuangJojo Javier Jojo Javier January MamauagJanuary MamauagAgnes VillariveraAgnes Villarivera
EuroDisney failed to attract the expected number of Europeanvisitors especially French visitors because the theme park was seenas American imperialism where American fairy-tale characterscompeted and lost over loveable French cartoon characters likeAstérix, the helmeted, pint- sized Gallic warrior who has a themepark beside EuroDisney.
EuroDisney has lost $900 million from 1992-1994;b.Europeans failed to “go goofy” over Mickey Mouse unlike their Japanese counterparts;c.French cartoon themed parks compete with EuroDisney;d.Construction costs ballooned from $2.37 billion to anadditional $340 million as a result of theme-park add-onswhich failed to attract visitors( e.g. expensive facilities liketrams were built to ferry visitors inside the theme park whenmost visitors prefer walking);e.A “barnstorming, kick-the-door-down attitude” of US decisionmakers alienated many EuroDisney and Disney managersfrom their counterparts in government, banks, ad agenciesand other concerned organizations.f.Disney planners failed to foresee external threats such assigns of European recession, effect of the Gulf War onvacation behavior, high interest rates and the devaluation of other currencies against the franc.