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Table Of Contents

Chapter 1
Introduction to the Thesis
1.1 Setting the scene
1.1.1 Purpose of the thesis
1.1.2 Main research question of the Thesis -
1.1.3 Delimitations
1.2 Methodology
1.2.1 Target Reader Group
1.2.2 Data Collection
1.3 Structure of the Thesis
1.3.1 The structure of the thesis
Chapter 2
2 Analytical framework
2.1 Theory introduction
2.1.1 Industry dynamics and industry boundaries
2.1.2 Strategic position and dynamics in the convergence-based
2.1.3 Sustaining competitive advantage in the convergence-based
2.1.4 Standards and Network effects as core assets in industries
2.2 Industry analysis and Dynamics
2.2.1 Trajectories
2.2.2 Core Assets and activities for the industry
2.2.3 Defining which firms are in the same industry
2.2.4 Architectural change
2.2.5 Foundational change
2.2.6 Phases in the Industry Trajectories of ILC industries
2.2.7 Life cycle measurement for progressive and creative change
2.2.8 Life cycle measurement for intermediating and radical change
2.2.9 Assessing the stage of industry evolution for progressive &
2.2.10 Trajectories of converging industries,
2.3 Network Economics
2.3.1 Need for creating Partnerships Standards & complements in network markets
2.3.2 Direct network externalities
2.3.3 Indirect network externalities
2.3.4 Standards
2.3.5 Becoming the standard
2.3.6 Open versus closed standards
2.3.7 Partnerships with Complementors
Chapter 3
3 Application of theory in a managerial model for Industries that are converging
3.1.1 A Managerial model approach to theory on Industry evolution in
3.1.2 Why is this model needed?
3.2 Determine if industries are converging
Figure 4 Trajectories of Converging Industries
3.3 Evaluate; Your Industry Trajectory
3.3.1 Define the boundaries of the industry
3.3.2 Who are the company’s competitors
3.3.3 Determine the industry’s activities
3.3.4 Determine the industry’s core assets
3.3.5 What fundamental changes are occurring in the industry?
3.3.6 What trajectory is the industry on?
3.4.4 Intermediating Change
3.4.5 Radical Change
3.4.6 Aligning investments to the stages of Industry evolution
3.5 Create; partnerships, standards and lure complementors
3.5.1 Creating Partnerships
3.5.2 Creating Standards
3.5.3 Creating Complements
3.6 Conclusion on the managerial model
Chapter 4
4 Industry analysis using the constructed managerial model
4.1.1 Purpose of the analysis
4.2 Choice of industries for analysis
4.2.1 Geographic limitation and focus
4.2.2 Converging Industries?
4.2.3 Incumbent and Emerging industry of Digital media players
4.2.4 Network externalities and Complementary Services and products
4.3 Determining if the industries are converging
4.3.1 The Incumbent Industry, Evolution of the Digital Video in the
4.3.2 The New Emerging Industry; Data on recent development
4.4 Evaluating the Trajectories of the converging industries
4.4.1 Defining the boundaries of the industries
4.4.2 Determining the threats of the incumbent industry’s core activities
4.4.3 Determine the threats of Incumbents industry’s core assets
4.4.4 What trajectories are the converging industries on?
4.4.5 Determining the stage of evolution between the two industries
4.5 Aligning Strategies, Assets, Activities and Investments
4.6 Creating Partnerships, Standards and luring Complementors
4.6.1 Creating Partnerships – with complementors that have assets and
4.6.2 Creating Standards with competitors to form an standard
Figure 14 Source: Digital Living Network Alliance Source: DLNA
4.6.3 Luring Complementors
4.6.4 Industry Analysis Conclusion
Chapter 5
5 Main Conclusion and discussion of Thesis
5.1 Discussion of findings
6 References
6.1 List of literature
Industry Reports
Internet Sites and Press articles
6.2 Glossary of Terms
7.1 Overview of the firms in the incumbent and the emerging industry
7.2 Example of royalties payment for use of the DVD license
7.3 Overview of Suppliers connected media devices
7.4 Company Interviews
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Industry Trajectories of Change Industry Analysis of the Digital Video Player Industry

Industry Trajectories of Change Industry Analysis of the Digital Video Player Industry

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Published by sherleen23

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Published by: sherleen23 on Jun 16, 2011
Copyright:Attribution Non-commercial


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