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SWOT Analysis

SWOT Analysis

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Published by Francisco Coelho

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Categories:Types, Research
Published by: Francisco Coelho on Jun 16, 2011
Copyright:Attribution Non-commercial

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06/16/2013

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10-03-2011Francisco Coelho1
Strengths
...
Weaknesses
Opportunities
Threats
SWOT
 
SWOT
 –
Strength
 –
Weaknesses
 –
Opportunities
 –
Threats
10-03-2011Francisco Coelho2
Reflexão Estratégica
EFAS
Albert S. Humphrey, 1960-1970 ???
 
Internal Factor Analysis Summary (IFAS)
Internal FactorsWeightRatingWeightedScoreComments
12345
1.00StrengthsWeaknessesTotal Weighted Score
 Notes:
1.
List opportunities and threats (5
10 each) in column 1.
2.
Weight each factor from 1.0 (Most Important) to 0.0 (Not Important) in Column 2 based on that
factor’s probable impact on the company’s strategic position. The total weights must sum to 1.00.
3.
Rate each factor from 5 (Outstanding) to 1 (Poor) in Column 3 based on
the company’s response to that factor.
4.
Multiply each factor’s weight times its rating to obtain each factor’s weighted score in Column 4.
5.
Use Column 5 (comments)for rationale used for each factor.
6.
Add the weighted scores to obtain the total weighted score for the company in Column 4. This tells how well the company isresponding to the strategic factors in its external environment A weighted score of 3.0 means average performance..
Source:
T. L. Wheelen
and J. D. Hunger, ―External Strategic Factors Analysis Summary (EFAS).‖ Copyright © 1991 by
Wheelenand Hunger Associates. Reprinted bypermission.

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