Corporate Social Responsibility

Empowering the Community through Public Health Education Program

Presented at Partnership to fight Chronic Disease Jakarta , 20-21 June 2011 by Leo . Indarwahono. SpKJ
Public Health Education Manager Unilever Indonesia Foundation

OUR VISION
We work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.

CSR is an integral part of our mission, It is our way of doing business

UNILEVER INDONESIA FOUNDATION

Unilever Indonesia Foundation was established in 2000 as the ultimate manifestation of our corporate social responsibility commitment. It is a significant step towards our aim to grow with society and the environment in a sustainable manner
VISION: Blending society potentials for better quality of life MISSION:

 Unlock & add value to community potentials to improve the quality of life  Be the inspiring catalyst in building strategic partnership  Synergize the strength of strategic partner based on mutual benefit principal  Enhancing corporate reputation through promoting sustainable development and sustainable business growth for society

THE FRAMEWORK LED to the Strategy

STRATEGY
1. 2. 3. 4. Relevance Model Partnership Replicate

IMPLEMENT
Think Big . Start Small. Move Fast

SHARE
Talk after We Do

Public Health Education (PHE) Background

Indonesia as a developing country is facing poor hygiene and outrageous health problem. This facts is the key factor to contribute the increased mortality and morbidity rate of children. Diarrhea, caries dents, infection diseases become the most top diseases found commonly amongst community especially children in many district in DIY, East Java and West Java. Lack of personal knowledge of hygiene and bad habit in healthy lifestyle become the major challenge. We believe that HEALTH is a RIGHT for everyone therefore we provide access these Primary Health in the community. Public Health Education (PHE) Program play an important role to support Health and Hygiene as one of Unilevers Vitality Mission core part to build healthy and hygiene habit

OBJECTIVES
To empower community and encourage them to have their self healthy community, as well as assist them to fully participate in long term health development plan To reduce mortality and morbidity rates that caused by Diarrhea, Malaria and Dengue also other infection by: Changing the community behavior by encouraging them to adopt healthy lifestyle As initiator Health Activation to move everyones heart to contribute and play as apart in building Healthy Nation To build corporate image by embedding CSR to Unilever Brands in promoting healthy life style. (Pepsodent, Lifebuoy, Nomos, Close Up etc)

Targeted Areas
40+ cities and districts through out the following islands: - Java: DKI Jakarta, Yogyakarta, East and West Java - Sumatera: Medan City - Sulawesi : Makassar City - NTB : East Lombok - NTT : South West Sumba - Bali

Details of Java:
Jakarta WFP

Purwakarta
Purbalingga Lamongan

Pasuruan

Probolinggo

Situbondo Bogor Bondowoso Sukabumi Bandung Yogyakarta Tasikmalaya Nganjuk Jember

Trenggalek Blitar Tulung Agung

Banyuwangi Lumajang

Build Partnership with common VISION for Stakeholder Engagement in 360r approach

Utilize Local wisdom and deploy field resource

Infrastructure Support and Policies

NGO & Academics

Government

MEDIA
Promoting program through news coverage & media activation

Corporate
Initial Concept Leverage Knowledge & Best Practice Program funding

PUBLIC HEALTH EDUCATION CSR PROGRAM

Integrated Health Promotion Program

Clean and healthy
practices in schools & Posyandu (Community Health Center) Nutrition education in Posyandu Clean and healthy practices to PAUD at early childhood (Preschool)

Nutrition Program
Nutrition Campaign in School with WFP Embedding clean and healthy education and practices Food Diversification Campaign Project Laser Beam .

Youth Program HIV/AIDS Prevention Campaign Surabaya Stop AIDS

Jakarta Stop AIDS Surabaya Stop AIDS Other Stop AIDS in East Java and Bali

STRATEGY
COMMUNITY VOLUNTEER TEAM

PUBLIC HEALTH EDUCATION

REGENCIES MOTIVATOR

CAMPAIGN INFORMATION EDUCATION

MONITORING & EVALUATION

SCHOOLS VOLUNTEER TEAM

CONCEPT DEVELOPMENT

PROGRAM / MODULE
Supported by -Media - NGOs, university & other stakeholders

TRAINING OF TRAINER ON Healthy Life Style

Supported by - Health - Education - PKK

TOT On Campaign Information Education

Role of Cadres
Develop Agent of Change, a Change catalyst drives and brings everyone on real action to make changes

20 LIFEBUOY SQUAD Small Doctor

Health Cadres Training Session

Initiator Health Activation to move everyones heart to contribute and play as part in building Healthy Nation

LIFEBUOY HANDWASHING CAMPAIGN

PUBLIC HEALTH EDUCATION Program

Develop Agent of Change, as catalyst who drives and brings everyone on real action for clean and healthy living.
Health Cadres Training Session

LIFEBUOY Hand washing SQUAD Little Doctor

Early childhood education program.

Youth Ambassador to promote HIV AIDS Campaigns amongst teenagers

Leveraging Best Practice In Healthy Hygiene Program into wider scope program such as Nutrition

Pilot of Public-Private-Partnership in promoting healthy life style habit enriched Nutrition Program.

TALK AFTER WE DO PHE - Media Trip to Medan June 7-8 , 2010

KEY SUCCESS FACTORS IN MAKING COLLABORATION WORKS: 7Cs

STAKEHOLDERS:

Clear and Common Vision  Community based program  Collaboration and Commitment with expertise of each stakeholders  Communication to wider audience  Continuous Improvement


GOVERNMENT

COMMUNITY LOCAL PARTNERS

MEDIA

Lesson Learned
Make all stakeholders (target beneficiary government local NGOs) aware that PPP is complimentary to the government effort and resources; and the choice to improve the health and well being of the community is on their hands

Way forward
 To bridge the gap between the need and resources  To leverage the commitment of local government to take up the initiative and roll out the program with their own support  To shorten the existing gap of skill and competence within the governments manpower  To continue the synergy between the PPP to government

Lets start a small action and make this world a better place to live Create meaning and Bigger Difference of our future