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Table Of Contents

2.1. Pem asaran
2.2. Perilaku Konsum en
2.2. Sikap
2.4. Produk
2.5. Awareness
Tabel 2. Kelom pok besar pekerjaan responden
Tabel 5. Golongan pengeluaran rum ah tangga per bulan Pengeluaran rum ah tangga
Tabel 6. Top of m ind awareness m erek-m erek produk deterjen
Tabel 8. Aided awareness m erek-m erek produk deterjen
TabeI 10. Frekuensi konsum en m em beli deterjen
Tabel 13. Kinerja ideal terhadap atribut hadiah
Tabel 14. Kinerja ideal terhadap atribut harga
Tabel 18. Alasan pem isahan cucian
Tabel 21. Tingkat kepentingan atribut
Tabel 22. Kinerja ideal dari setiap atribut
Tabei 23. Sikap konsum en prod uk Rinso
Tabel25. Sikap konsum en produk Attack
Tabel 27. Sikap konsum en Surf
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analisis pemakaian deterjen

analisis pemakaian deterjen

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Published by Iik Kasemen

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Published by: Iik Kasemen on Jun 16, 2011
Copyright:Attribution Non-commercial

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12/19/2012

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