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Arbeitsproben Very Vienna Artikel Andreas Rainer

Arbeitsproben Very Vienna Artikel Andreas Rainer

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Published by Andreas Rainer

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Published by: Andreas Rainer on Jun 17, 2011
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Viennese Culture and LifestyleBeyond its Clichées
Power in Tranquility
The Chinese Diaspora in Vienna
Hands On,Minds On,Hearts On!
Vienna’s Approach to Children’s Culture
One Nightin Vienna
The City’s Vibrant and Unique Cluband Bar Scene
Step by Step
Discovering Viennese Dancing Tradition
Dear Readers,Thank you for picking up this magazine and for yourinterest.In connection with the May 2010 Austria-Dayat Shanghai’s World Expo,we are happy to send aspecial greeting from Vienna,the capital city of Austria,to every single reader.You may agree thatVienna is famous for classical music,theatre,opera,and for its wonderful imperial architecture.And,of course,we are happy that you enjoy and admire all of this.The world’s interest and admiration has givenVienna got the reputation of being city of livinghistory.Having a good image is an asset,but beingnothing more than that which an image presentswould be bad for a city’s vital identity.That is why we would also like you to know thatVienna is more than just its history.On the founda-tions of history,a culture of reflexion,of presence,andalso of openness to the future is flourishing.One mightforget that beyond the clichés and stereotypes,thegorgeous art,a marvellous show can only be realisticand credible if there is an intrinsically autochthonousand authentic side to it:the “Very Vienna”side.You may know that Vienna feeds from its local genius.That,however,you may not know well:the dialecticattitude in facing everyday life and wrestling with itscontradictions.This is called the ‘Viennese Mentality’and it is a blend of opposites:humour and sadness,willto live and desire to die,astonishing beauty andtriumphant mediocrity,open and wide horizons andsmall minds,belief and scepticism,overpoweringsorrow and sometimes negligent carelessness,easily-offended criticism and irrational empathy and warmth.All this,and so much more,embody the psychology of an urban society characterized by rich social andcultural history,different cultural traditions,religiousprograms,and worlds of knowledge.Freud himself could not explain it.In order to give you an insight into Vienna as it is foritself and through itself,the students of the Depart-ment of Communication at he Faculty of SocialSciences at the University of Vienna tried to portrayVienna as it is not shown in worldwide mainstreammedia:as a space for creative art with a particular lifestyle.We also wanted to portrait the city as a place of science and knowledge,but because there is only somuch space in this magazine,we had to restrict our-selves to some small examples –those should,at least,show that creativity also matters in science.However,there are big differences between Viennaand Shanghai,but there is at least one similarity:
Better City,Better Life!
Enjoy the magazine,Warm Regards,Dr.Thomas A.Bauer,University Professor at theDepartment of Communication / University of Vienna
4Power in Tranquillity
The Chinese Diaspora in Vienna
7Chinese New Year’s Concertin Vienna8The FirstChinese Lantern Festivalin Vienna9Step by step
Discovering Vienna’DancingTradition
12Light,Shadows and Motion
Vienna’s Unique CinemaLandscape
14Hands,on,Minds on,Hearts On!”
Vienna’s Approach to Children’sCulture
18Poems,Enzis and Tomatoes
Traces of Contemporary Artin Public Space
19An Urban Intervention
Soho Festival at Vienna’sBrunnenmarkt
22One Nightin Vienna
The City’s Vibrant and UniqueClub and Bar Scene
Vienna´s Exotic and Lively InnerCity Market
26Problems? No,Creatives Seizethe Opportunity
Creative People Giving &Benefitting in a City Filled withPossibilities
28Richness of the 100 Voices
100 Communities on TV to ShowTheir Insights and Interests
30Architecture Macchiato:Garnishing Architecture
Young Architecture Contributingto a Vital Cityscape
34The Baron and His Harness
Aboard one of Vienna’s FamousFiaker Carriages
37Death MustBe Viennese
Europe’s Biggest Cemetry anda Sepultural Museum
Very Vienna.Department of Communication,University of ViennaSchopenhauerstrasse 32,1180 Vienna,Austria
Thomas A.Bauerthomas.bauer@univie.ac.at+43 4277 49336
Executive Editor
Axel Mairederaxel.maireder@univie.ac.at+43 4277 49375
Laura BakmannJelena GucaninEdith HammerFabian KretschmerJosef Ladenhauf Judith ListKatharina OkeAndreas RainerAmelie SpringerMichael Zita
English Proofreading
Iphigenia Moraitini
Chinese Translations
Celia Tsui
Karl-Heinz Maireder
The Magazine Very Vienna was producedby students of the Department of Commu-nication of the university of Vienna.Thedepartment is the largest communicationeducation institution in the German-speaking countries in Europe in terms of students.Up to 6000 students are studyingin Bachelor,Master or PhD programmes,each year about 1000 young people start anundergraduate programme.Fields of study include journalism,advertising,public relations,media management,communi-cation politics,media paedagogy,media psychology,communication research andmuch more.The Department runs an exchange programme with the Shanghai-based Fudan University,Faculty of Journalism. Each year,a dozen of Austrian students goto Shanghai for a semester within the Media Communication Master programme MCM.In return,up to twenty students fromShanghai stay in Vienna and Salzburg for acouple of months.
Viennese Cultureand LifestyleBeyond its Clichées

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