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Strategic management - Case study on Krispy Kreme Doughnuts

Strategic management - Case study on Krispy Kreme Doughnuts

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Published by X Why Zee

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Published by: X Why Zee on Jun 17, 2011
Copyright:Attribution Non-commercial

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10/07/2014

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Case Study
 
Group Members
ZeeshanRafique994
SayedHassaanMehmood1014
SajidHamayon1031
WaseemAkhtar1049
UmerIrfan1050
 
Introduction and History
Ishmael Armstrong bought a doughnut shopfrom a New Orleans chef named Joe Lebeau
Ishmael Armstrong passed the recipe down tohis nephew
KrispyKremeat first sold its doughnuts only togrocery stores, and began selling directly tocustomers.

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