STANDARDIZED SIZES. HIGHER VISIBILITY. MORE IMPACT. BETTER RESULTS. Introducing Modular Ad Units. Modular ad units on the newly designed pages of Journal Register Company newspapers will help make your advertisement stand out and achieve better results. Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. An added benefit: complicated rate cards are history - pricing is now provided for each advertising unit. Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. In addition, your advertisements will easily fit other newspapers that have adopted this strategy. Inside you'll find thumbnails and dimensions of our 26 modular advertising units. Of course, we will continue to offer creative ad shapes. VoIcEWhere your customers look before they buy. Double Truck ea x20 fayuo size 20295" 420" Full Page ea x20 suru Sz: 909" x20 3/4 Page Sent ao Sze 822 x18 1/2 Page Horizontal ea x10 uo Sz: 80" «0 1/2 Page Vertical oa x20 suru Sz: "x20 215 Page 18 Page Horizontal Neate Seok x8 uo Se 68612 uD size B22 x8" 13 Page Vertical Pen x2 uo Se: 22"x20" 1/4 Page Horizontal ‘ealns" amo Sze Ba0'x8 1/4 Page Vertical ea x10 auL0 SE 489" 10" 15 Page Beare. fo ize x0 “16 Page Horizontal ‘V6 Page Vertical ULDS: sexs" amo ze 922"«10 ‘3/20 Page aun sae 4an'xe 1/8 Page 1110 Page une care iia Page eons amo Si 322"x8 VoIcEWhere your customers look before they buy. 16 Page 2190 Page 1/20 Page Deaixd uo SE 322" 1160 Page Tea mn Sze s6"x2 Front Page Banner ‘Skybox uo sve: 25° 75 Broadsheet Modular Ad Sizes 414 Page Horizontal: 6 col. x5" col. x 10" 1/2 Page Horizontal: 6 co. x 10° 1/2 Page Vertical: 3 col, x20" 215 Page: 4 colx 12 1/8 Page Horizontal: 5 cox 8° 1/8 Page Vertical: 2 col. x20" col. x10" 18 Page: 3 col. x col. Depth Inches to Points Inches Points Inches Points Inches Points Inches Points 1 7 35 22 6 492 85 612 15 108 4288S BSCR 2 144 452475 25 180 «895 3600 «75 50S 70 3 26 55 36 BTN 758 1/90 Page Horizontal Beaux mn Sie S20"x2 1/30 Page Vertical uLD SRE: "x4 ‘a0 Page 44” Web - 6 Column Broadsheet ROP and Classified Column Width Picas 4Column Spa 2Column 1994 3.Column 29p4 4Column 39p4 Column 49p4 6 Column 59p4 44” Web - Double Truck Columns 43 Column Picas 121975 442 Page: 2 col. x5" 301. x2.5° 21/90 Page: 2 col. x4 1/20 Page: 2 ol. x: 41/90 Page Horizontal: 2 co. x2" 41/90 Page Vertical: 1 ol. x 4° 140 Page: 1 col. x 1/60 Page: 1 cal. x2 Inches Points Inches Points 1792185972 15 82841008, 12 8641451084 125 900 15 «1080, 18936155116 Inches Points 156 112.00 322 232.00 489 352.00 6.558 472.00 822 592,00 9.89 712.00 Inches Points 20.295" 1461 Front Page Banner: 6 col.x3" Skybox: 25°x.75" Gutters and Margins Page Margins: 40 points Page Gutter: 80 points Column Gutter: 8 points Page Depth: 20.295" Inches Points Inches Points 16 1152185 1932 165 1188191368 17 12041951404 1751260201480. 18128 = 2051476 VOICE