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Market Segmentation

Market Segmentation

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Published by Angel

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Categories:Types, Research
Published by: Angel on Jun 17, 2011
Copyright:Attribution Non-commercial

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06/17/2011

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Market Segmentation
 
Definition
A
n identifiablegroupofindividuals,families,businesses, or organizations, sharing one ormorecharacteristicsorneeds in anotherwisehomogeneousmarket.Marketsegments generally respond in apredictable manner to amarketing orpromotion offer.
 
B
asis For Marketing Segmentation
1.Geographic 
‡ Region of thecountry‡ Urban or rural
2.Demographic 
‡
A
ge, sex, family size‡ Income, occupation,education‡ Religion, race,nationality

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