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Rural Marketing II

Rural Marketing II

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Published by jkirubadaniel

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Categories:Types, Research
Published by: jkirubadaniel on Jun 18, 2011
Copyright:Attribution Non-commercial

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06/18/2011

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LOGO
RURALMARKETING 
UNIT II 
- KIRUBA DANIEL J
 
Contents
CONSUMER BEHAVIOURMODELCHARACTERISTICSBUYING PROCESSOPINION LEADERSHIPBRAND LOYALTY
 
Classification of rural consumers
§
Affluent Group
 –
150 mn.
 –
Demand only for luxury items
Eg.Wheat farmers - Punjab,Chili merchants - Andhra

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