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Rural Marketing IV

Rural Marketing IV

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Published by jkirubadaniel

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Categories:Types, Research
Published by: jkirubadaniel on Jun 18, 2011
Copyright:Attribution Non-commercial

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06/18/2011

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LOGO
RURALMARKETING 
UNIT IV 
- KIRUBA DANIEL J
 
Pricing Objectives
Profit Maximisation in the long runMinimum returns on Sales Turnover 
Aiming on recovering costs
Deeper Penetration of Market
Tiger biscuits increased Brittania’s market share from 14% to40% in 4 years
 
Pricing Objectives
Keeping up with the competition
Videocon’s radio, TV & Washing Machine vs Philips
Increasing Sales Volume & Market Share
Low price
High sales volume
Investments in R & D

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