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SCM Green Logistics in McDonalds Scribd

SCM Green Logistics in McDonalds Scribd

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Published by Arun Sanal

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Categories:Types, Business/Law
Published by: Arun Sanal on Jun 18, 2011
Copyright:Attribution Non-commercial

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12/10/2012

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TABLE OF CONTENTS:
INTRODUCTION...................................................................................... 03 SCOPE OF STUDY.................................................................................. 03IMPORTANCE OF GREEN LOGISTICS................................................... 04GREEN LOGISTICS IN
McDonald¶s
........................................................... 04CONCLUSIONS......................................................................................... 07REFERENCES.......................................................................................... 07
 
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1.INTRODUCTION:
Logistics can be defined as the process of planning, implementing, andcontrolling the efficient, effective flow and storage of goods, services, andrelated information from point of origin to point of consumption for thepurpose of conforming to customer requirements. (Council of LogisticsManagement, http://www.clm1.org/mission.html, 1
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Feb 98).
Green Logistics
is a part or a type of logistics that plans all the activities for theproduction and distribution of goods services, but at the same time it givesimportance to social and environmental factors as well. It includes thefollowing components:1.) Transportation of resources.
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.) Reverse Logistics.3.) Proper management of stocks or inventories.(warehousing).Green Logistics not only takes into consideration the policies of logistics in acompany but also its effect on the society such as pollution, and otherenvironmental hazards. It also helps in reducing the wastage of resources,reducing the firms energy use and also proper management of their resources.
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.SCOPE OF STUDY:
This assignment is concerned with the study of 
Green Logistics
in McDonalds,one of the top fast food restaurants in the world. This restaurant has outlets inmore than 1oo countries. The reason why this particular company have beenselected for the study is because it has branches in almost all countries and ituses all the components of 
Green Logistics
.This study tells about the
Green Logistics
initiated in McDonalds and itsimplications on the companies and the society as a whole. It also tells aboutthe different steps adopted by the company in for promoting a greenenvironment.
 
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.IMPORTANCE OF GREEN LOGISTICS:
Green Logistics
is a branch of logistics which is becoming very popularnowadays. The rising number of CO
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emissions has urged many governments;firms and other agency to find a reasonable way to balance both productionand reduce the hazard in environment. They have understood that for abusiness to sustain in a long run proper planning for increasing profit alone isnot sufficient.
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.GREEN LOGISTICS IN McDonalds:
McDonalds management have planned and introduced many steps for theimplementation of 
Green Logistics
in their system. Some of the activities doneby McDonalds are as follows:1.)
 
Transportation: Transportation is about transporting goods orpersons from one place to another. In
Green logistics
transportation involves planning the ways and methods of transporting in such a way that it help in reducing the cost of usingthe resources and also help in preventing wastage of resources.In McDonalds have understood that they are spending huge amount fortransporting of raw materials, their products and also for their promotion. Toreduce the consumption of petroleum, to reduce the CO
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emissions, topromote use of public vehicles etc McDonalds have introduced sometechniques. Some of them are mentioned below:
 
B
iodiesel-Plan: With the main objective of reducing the consumption of petroleum the company had started a biodiesel project which aims to usethe used cooking oil and enable them to be used as an alternative to thecurrent fuel. The project enabled the company to drive majority of theirtrucks with the Home Grown biodiesel.

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