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Table Of Contents

PREFACE
1.1 INTRODUCTION ABOUT THE TOPIC AND COMPANIES
AIRTEL
SALES PROMOTION TECHNIQUES OF COMPANY
Types of Sales Promotion
Consumer Sales Promotion
Trade Sales Promotions
Advantages and Disadvantages of sales Promotion
DISADVANTAGES OF SALES PROMOTION
1.2 OBJECTIVE OF STUDY
1.3 SCOPE OF STUDY
1.4 DATA COLLECTION METHOD
2.1 TELECOM INDUSTRY IN INDIA
2.2 BHARTI AIRTEL LTD
COMPANY PROFILE ±
Business Divisions-
2.3 VISION OF BHARTI AIRTEL -
2.4 HISTORY OF THE COMPANY
2.5CORPOATE GOVERNANCE
PARTNER POLICY
3.1 COMPETITOR¶S PROFILE
Vodafone Essar-
Growth of the company as Hutchison Essar-
IDEA CELLULAR-
Reliance Communications-
Company Profile
Strategic Business Units-
Tata Teleservices-
Company profile-
BHARAT SANCHAR NIGAM LTD
Company Overview
3.2 MARKETING STRATEGY BY AIRTEL
3.3 PROMOTIONAL STRATEGY
3.4 TARGET MARKET SEGMENT
4.1 DATA ANALYSIS
GSM MOBILE MARKET SHARE IN INDIA-
AIRTEL MARKET SHARES IN JAIPUR
4.2 FINDINGS
4.3 SUGGESTION
4.4 LIMITATION OF STUDY
4.5 CONCLUSION
4.6 BIBLIOGRAPHY
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35927739 a Marketing Project Report on Bharti Airtel Ltd by Gaurav Swami

35927739 a Marketing Project Report on Bharti Airtel Ltd by Gaurav Swami

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Published by: nipun_sabharwal on Jun 19, 2011
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03/25/2013

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