particular area. Traditionally, TV stations made their broadcasts by sending specially-encoded radio signals over theair, called terrestrial television. Individual television stations are usually granted licenses by a government agency touse a particular section of the radio spectrum (a channel) through which they send their signals. Some stations useLPTV broadcast translators to retransmit to further areas.Sports channels are an integral part of the television culture in India. The sports buffs of India swear by these sportschannels. Cricket telecasts, foot ball match telecast and other sports events broadcast in them give high TRP ratings tothese sports channels. These sports channels are the apple of the eye of millions of sports loving Indians. These sportschannels have contributed a lot in popularizing Indian sports like cricket even among the Indian from the grass rootlevel. The credit goes mainly to these sports channels which has made games like cricket and hockey the national gamesof Indian and have touched and united the hearts of all Indians irrespective of their caste and creed. Apart from DD-Sports, which is an all an all Doordarshan, public sports channel, featuring international games as wellas national games, there are numerous private sports channels, which have penetrated into the Indian TV viewing.Channels like ESPN is an American cable television network, which broadcasts sports events 24 hours a day. The otherchannels dedicated to sports are, Star Sports, Zee sports, Ten sports and the recent one- Neo Sports. Neo sports is achannel which is dedicated only to cricket whereas, Neo-Sports plus is Neo`s Sister channel which offers content from a variety of sports like soccer, badminton, motorsport etc. Apart from competition of getting the rights to show a particular sporting event, only from the DD sports channel, thereis also stiff competition among all these channels.Even after being a completely cricket dedicated channel, Neo Sports could not buy the rights to show the Cricket WorldCup 2007. Ten Sports is the leading sports channel in India with the highest viewer ship amongst sports channels. TenSports has rights to leading cricket rights including the Pakistan Cricket Board, Sri Lanka Cricket Board and the WestIndies Cricket Board. It also has rights to the UEFA Champions League, WWE, US Open tennis, Hockey World Cup, whichrate amongst the most popular programs in India.Zee Sports, India`s first private sports channel, promoted by Zee Telefilms Limited, India`s largest media andentertainment conglomerate. Zee Sports is a world-class channel with an Indian soul and its programming addressesissues and interests of Indian Sports. Zee Sports holds the Indian Cricket Board`s rights for neutral venues and theaddition of Ten Sports portfolio of rights creates the single largest repertoire of cricket programming. Zee Sports also hasthe rights to Indian football, Davis Cup, WTA, Italian Series A.The first sports channel was from the Sports Channel networks, which went on the air in 1977 with the original SportsChannel (now MSG Plus). ESPN began broadcasting in 1979. Since then, many channels have surfaced around the world, many focusing on one sport in particular, or one region of a country, showing only their local team's games.These channels have greatly improved the availability of sports broadcasts, generating opportunities such as the ability for one person to see every single game their team plays over the course of the season.In the United States, these channels broadcast most regular season games of major pro sports league and many othersports as well, with over the air television networks stepping in during the weekends or special events (all-star games,championships, etc).Zee Sports, the one and only channel to combine sports with entertainment, on WatchIndia.TV! Zee Sports brings you allthe news and gossip and the hottest happenings from around the sporting world: Cricket, Football, Golf, Hockey,Superbike, Tennis and more.