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CowShar MKT II

CowShar MKT II

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Published by: Rashed Al Ahmad Tarique on Jun 19, 2011
Copyright:Attribution Non-commercial

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06/19/2011

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5/16/2010Supplementary Feed For Cow | CowShar
I
NSTITUTE OFBUSINESS
A
DMINISTRATION
 
M
ARKETING
M
ANAGEMENT
 
 
2
Supplementary Feed For Cow - CowShar
Submitted by
Group-91.Omaer Ahmad, ZR-09 2.Kawsar Ahmad, ZR-503.Rafaat Wasik Ahmed, ZR-534.Nasim Ul Haque, ZR-545.Sadek Jake Alam, ZR-55 6.Rashed Al Ahmad Tarique, ZR-61
 
3
Contents
Executive Summary ................................................................................................................................. 5Introduction ............................................................................................................................................ 6Situation Analysis .................................................................................................................................... 7Market Summary ..................................................................................................................................... 7Market Demographics ......................................................................................................................... 7Geographic .......................................................................................................................................... 7Demographic ....................................................................................................................................... 8Behavioral ........................................................................................................................................... 8Market Needs.......................................................................................................................................... 9Market Trends ......................................................................................................................................... 9Breed Management ............................................................................................................................. 9Feed Management .............................................................................................................................. 9Growth of Cattles .............................................................................................................................. 10Market Growth .................................................................................................................................. 10Product Offering .................................................................................................................................... 11Value Chain ....................................................................................................................................... 11Keys to Success .................................................................................................................................. 11Critical Issues ..................................................................................................................................... 12SWOT analysis ....................................................................................................................................... 12Competition .......................................................................................................................................... 13Marketing Strategy ................................................................................................................................ 13Mission .............................................................................................................................................. 13Marketing Objectives ......................................................................................................................... 13Financial Objectives ........................................................................................................................... 13Segmenting, Targeting and Positioning .................................................................................................. 14Segmenting ....................................................................................................................................... 14Targeting ........................................................................................................................................... 14Positioning ........................................................................................................................................ 14Marketing Plan ...................................................................................................................................... 15

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