May 28 & 29

SPONSORSHIP OPPORTUNITIES

BACKGROUND
Past performers include: Little Jimmy Scott, Miles Davis, Wynton Marsalis, Shirley Horn, Dizzy Gillespie, Hugh Masakela, Ahmad Jamal, Joe Sample, Max Roach, The Heath Brothers, Sarah Vaughn, McCoy Tyner, Yellow Jackets, Spyro Gyra, Stanley Clarke, Nina Simone, Donald Bryd, Hiromi, Trombone Shorty, Patti Austin, Arturo Sandoval, Terence Blanchard, Cassandra Wilson, Dee Dee Bridgewater, Sheila E, Loston Harris, Herbie Hancock and more. The festivals tremendous popularity and high visibility creates the perfect atmosphere for building brand awareness, lead generation, promotional activation, and more to a diverse marketplace.

FESTIVAL DEMOGRAPHICS AUDIENCE:

58% Female 42% Male 20% are between 25-39 45% are between 40-54 35% are between 55-75 65% African-American

EDUCATION:
90% attended college

INCOME:
30% household income $120,000+ 44% own their own homes 95% own at least one credit card 25% are married

The perfect event to build brand awareness.

OVERVIEW
The Atlanta Jazz Festival offers a unique array of cultural events to sponsor around the city, from outdoor events to indoor concerts at cafes, concert halls and nightclubs culminating with the Memorial Day Weekend Jazz Concert Series at Piedmont Park. FESTIVAL ATTRACTIONS INCLUDE: Memorial Day Weekend Concert Series @ Piedmont Park All-Day live jazz concert Main Stage (National Artists) KidZone Kids of all ages enjoy activities, including games, art, puppeteers, and more GreenZone Features organizations and products that make our communities better and more sustainable Jazz Education Workshops Master classes & conversations with recognized jazz legends during the Weekend Concert Series Vendor/Artist Market Arts and crafts vendors from across the country set up shop at the Artists Market VIP Hospitality Suite - Catered, luxurious, air-conditioned lounge with video monitors for VIPs, Artists and Sponsors Food Pavilion indulge in an array of international cuisine from top chefs Beer Garden quench your thirst while being entertained by Atlanta based jazz musicians on the Atlanta stage SPECIAL PROGRAMS INCLUDE: BBQ Cook-off (NEW) - AJF is an all-day event where guests come early, cook-out, and have fun. We want to find the best bbq at AJF. Attendees can submit their best BBQ for judging by celebrity judges to win a Grand Prize! Wine Oasis(NEW) partake in a full collection of the best wines the region has to offer Youth Jazz Band Competition Area high school and middle school jazz bands compete in April for a chance to perform during the Memorial Day Weekend Concert Series ADDITIONAL ATTRACTIONS: 31 Days of Jazz Nightly live jazz in bars, restaurants, and performance venues around the city Late Night Jazz Jam Its the official after-party for AJF with late night jazz at the official host hotel Sunday Jazz Brunch Month of May Sunday Jazz Mini-Concert Series(4 concerts) recognizing women of Jazz(NEW) Further information on attractions available upon request. Customized promotional opportunities can be created for sponsors.

One of the nations largest free jazz festivals

MEDIA AND PUBLICITY

Our extensive marketing plan includes advertising and promotions in local, regional and national publications; internet/social media (Facebook, twitter, YouTube), www.AtlantaFestivals.com website; TV and radio support; and public relations over the course of sixteen weeks. Promotional Value: $900,000. Reach: 57 million. RADIO Commercial, Satellite and Internet Stations More than 500 fifteen-, thirty- and sixty-second spots Hundreds of promotional liners, on air giveaways and PSAs INTERNET Interactive website with full-length commercial-viewing Live links to sponsor website and product sites Capture contact information from visitors * (* available at certain sponsorship levels) Email blasts and social networking via facebook and twitter An extensive online advertising campaign over 500 outlets 101 countries/territories visited atlantafestivals.com PRINT More than 40 print ads in local/regional/national pubs Regional ads in AL, GA, NC, SC and TN TELEVISION 30 second Commercials on network and cable outlets Through strategic alliances with our broadcast partners, we are able to reach fans of a broad range of music programming. PUBLIC RELATIONS We conduct a full public relations campaign - From the kick-off announcement to post-event follow-up.

OUTDOOR/INDOOR MARTA bus fronts and sides Street pole banners 30 second ads on Airport Video Screens at baggage claim-Hartsfield Jackson Airport Promos on TV monitors at gates Hartsfield Jackson Airport MEDIA OUTLETS INCLUDE: WCLK, RADIO One, KISS 104.1,WXIA,Cox Communications, The Sunday Paper, rollingout.com, Creative Loafing, CBS Outdoors, MARTA, The Atlanta Tribune, The Atlanta Daily World, JazzTimes, The Atlanta Inquirer, over 500 internet outlets and sources, and more.

Our efforts reach more than 5 million people.

2010 PERFORMERS
Spyro Gyra Corrine Bailey Rae

Stanley Clarke Esperanza Spalding

Marcus Miller Dianne Shurr

Full list of past performers available upon request.

Trombone Shorty

Top performers from around the world..

SPONSORSHIP OPPORTUNITIES
The Atlanta Jazz Festival has put considerable effort into developing sponsorship opportunities that deliver impact for participating companies. Each sponsorship package offers an opportunity to own various aspects of the event from activities and features, to competitions, all the way up to Title Sponsor opportunities. Additionally, the AJF marketing team will work with your company to tailor your sponsorship package to deliver key business goals for your company whether your objective is to sample a new product or service, broaden exposure to your brand, or generate goodwill through an affiliation with AJF and affiliated programs. We support and encourage creative ideas when it comes to helping you generate desired returns on your sponsorship investment!

Generate IMPACT for your brand as an AJF Sponsor!

TITLE SPONSOR - $250,000

RIGHTS, MARKS, AND EXCLUSIVITY:

ONE AVAILABLE

This is a multi-year agreement with first right of refusal.

Title Sponsor Rights & Category Exclusivity Company name included within the AJF brand(Your Companys Atlanta Jazz Festival) event mark Rights to the Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions(pending City of Atlanta approval) Sponsor Title recognition/logo on all media (tv, print, internet/social media, radio) Sponsor Title recognition/log on all printed materials (flyers, brochures, posters, step & repeat, banners, etc) Two(2) Full Page Ads, feature story in the Official Festival Guide Participation in press conference announcing sponsors involvement Kick-off Party listing on Thank You Board Inclusion in all AJF PR outreach

ON-SITE ENTITLEMENTS:
Sponsor Signage-created by sponsor Event Signage Main Stage, Entryway, and Festival Grounds event mark/logo inclusion created by AJF Three (3)-minute video presentation/commercial displayed on jumbotron (video provided by sponsor) One(1) 100 x 100-footprint-sponsor activated Sponsor product sampling at booth and roaming throughout events On-site promotional opportunities(as developed between sponsor and City of Atlanta) giveaways, contest, recognitions, etc. On-Stage announcements between entertainment acts

HOSPITALITY:
Rights to Host on-site Sponsor VIP party sponsor activated Thirty (30) Passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite Thirty(30) Invitations and tickets to paid festival events for Sponsor and Corporate Clients Fifteen(15) Parking Passes for Piedmont Park Meet & Greet/Photo opportunity with Festival performers, City of Atlanta dignitaries, AJF VIPs and celebrity guests Live on-air interview on the Official AJF radio station(AJF Memorial Day Weekend Concert Series)

Naming rights to the biggest event Memorial Day Weekend!

PRESENTING SPONSOR - $150,000

RIGHTS, MARKS, AND EXCLUSIVITY:
Presenting Sponsor Rights & Category Exclusivity Company name included within the AJF Banner (Your Companys Atlanta Jazz Festival) Rights to the Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions(pending City of Atlanta approval) Presenting Sponsor recognition/logo on all media (tv, print, internet/social media, radio) Presenting Sponsor recognition/log on all printed materials (flyers, brochures, posters, step & repeat, banners, etc) One(1) Full Page Ad, prime positioning - inside back cover of the Official Festival Guide Inclusion in press conference announcing sponsors involvement Kick-off Party listing on Thank You Board

This is a one-year agreement

ONE AVAILABLE

ON-SITE ENTITLEMENTS:
Sponsor Signage-created by sponsor Event Signage Main Stage, Entryway, and Festival Grounds logo inclusion created by AJF One(1)-minute video presentation/commercial displayed on jumbotron (video provided by sponsor) One(1) 50 x 50 footprint sponsor activated Sponsor product sampling at booth and roaming throughout events On-Stage announcements between entertainment acts

HOSPITALITY:
Twenty (20) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite Twenty(20) Invitations or tickets(total) to paid festival events for Sponsor and Corporate Clients Ten(10) Parking Passes for Piedmont Park Meet & Greet/Photo opportunity with Festival performers, City of Atlanta dignitaries, VIPs and celebrity guests Live on-air interview on the Official AJF radio station(AJF Memorial Day Weekend Concert Series)

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Association with staple family event..

31 DAYS OF JAZZ SPONSOR - $75,000

RIGHTS, MARKS, AND EXCLUSIVITY:
Naming Rights to AJF 31 Days of Jazz events prior to the Memorial Day Weekend Concert Series Right to use the AJF 31 Days of Jazz property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-brand promotion utilizing AJF 31 Days of Jazz logo (subject to approval by City of Atlanta) Sponsor recognition/logo on AJF 31 Days of Summer media: tv, print, internet/social media, and radio Sponsor recognition on all AJF 31 Days of Jazz print materials, flyers, brochures, posters, step & repeat signage, street signage and banners, press materials, festival merchandise, program guide One(1)Full page ad in The Official AJF Program Guide Mention in press conference announcing sponsors involvement w/ 31 Days of Jazz Kick-off Party listing on Thank You Board

This is a multi-year agreement with first right of refusal.

ON-SITE ENTITLEMENTS:

Sponsor Created Signage-created by sponsor

Logo only signage Main Stage 31 Days of Jazz events created by AJF Sponsor product sampling and roaming throughout 31 Days of Jazz events Exclusive Live On stage announcements between entertainment acts Two(2) Parking Passes 31 Days of Jazz events OPTIONAL onsite presence at AJF Memorial Day Weekend Concert Series for additional Fee

HOSPITALITY:
Ten(10) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite at AJF Memorial Day Weekend Concert Series Ten(10) Invitations, passes or tickets per 31 Days of Jazz events for Promotions, Sponsor and Corporate Clients(subject to change based on event). Photo opportunity with Festival performers, City of Atlanta dignitaries, VIPs and celebrity guests Live on-air interview on the Official AJF radio station(AJF Memorial Day Weekend Concert Series) Six(6) Parking Passes(AJF Memorial Day Weekend Concert Series)

Enjoy Jazz the whole month of May!

FEATURE SPONSOR - $50,000

RIGHTS, MARKS, AND EXCLUSIVITY:
Naming Rights to sponsorship area at the Festival. Right to use The Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing and packaging material Sponsor recognition/logo on media: tv, print, internet/social media, radio, billboards Sponsor recognition in all print materials, flyers, brochures, posters, step & repeat signage, street signage and banners, press materials, festival merchandise, program guide One (1) Full page ad in The Official Guide Kick-off Party listing on Thank You Board

FIVE AVAILABLE: Kid Zone Green Zone Food Pavilion Wine Oasis Beer Garden

ON-SITE ENTITLEMENTS: Sponsor Signage-created by sponsor

Event Signage Main Stage, Entryway, and Festival Grounds logo inclusion created by AJF On site co-branded promotion within Designated Sponsorship Area during the Festival (subject to approval by City of Atlanta) 30 x 30 footprint within Designated Sponsorship Area sponsor activated Three(3) On stage announcements between entertainment acts One(1) :30 second commercial displayed on jumbotron (video/commercial provided by sponsor)

HOSPITALITY:
Ten(10) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite Invitations and tickets to paid festival events for Sponsor and Corporate Clients Photo opportunity with Festival performers, City of Atlanta dignitaries, VIPs and celebrity guests Four(4) Parking Passes

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Association with staple family event..

YOUTH JAZZ BAND SPONSOR - $35,000

RIGHTS, MARKS, AND EXCLUSIVITY:
Naming rights for the AJF Youth Jazz Band Competition with local High School and Middle School jazz bands. Right to use The Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing and packaging material. Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta) Sponsor recognition/logo on media: tv, print, internet/social media, and radio Sponsor recognition in all print materials, flyers, brochures, posters, step & repeat signage, street signage and banners, press materials, festival merchandise, program guide One(1)Half-page ad in The Official Guide

ON-SITE ENTITLEMENTS:

Sponsor-Created Signage on Main Stage during Youth Band Performances

20 x 20 footprint-sponsor activated Sponsor product sampling at booth and roaming throughout festival grounds

Logo displayed on jumbotron(2 days) HOSPITALITY:

Two(2) Passes and two (2) parking passes for Sponsor/Corporate Clients to the VIP Hospitality Suite

SPECIAL CONSIDERATIONS:
AJF, in conjunction with Youth Jazz Band Sponsor, will pursue partnership opportunities with participating schools, possibly to include inschool signage, school website visibility, and other awareness programs.

This is a multi-year agreement with first right of refusal.

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Encourage the next generation of Jazz enthusiasts!

SUNDAY JAZZ SPONSOR - $35,000

Celebrating Women in Jazz on Sundays
RIGHTS, MARKS, AND EXCLUSIVITY:
Naming rights for the AJF Jazz by the Dock Celebrating Women in Jazz Right to use The Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing and packaging material. Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta) Sponsor recognition/logo on media: TV, print, internet/social media, and radio Sponsor recognition in all print materials, flyers, brochures, posters, street signage and banners, press materials, festival merchandise, program guide One(1)Half-page ad in The Official Guide

ON-SITE ENTITLEMENTS:

Sponsor-Created Signage on Main Stage during Jazz by the Dock Performances

20 x 20 footprint sponsor activated Sponsor product sampling at booth and roaming throughout festival grounds

Logo displayed on jumbotron(2 days) HOSPITALITY:

Two(2) VIP Passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite (Memorial Day Weekend) Two (2) parking passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite(Memorial Day Weekend)

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A celebration of women impacting the world of Jazz!

HOSPITALITY SUITE SPONSOR - $10,000

RIGHTS, MARKS, AND EXCLUSIVITY:
Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta) Sponsor recognition in all AJF print materials, flyers, step & repeat, program guide One(1)Quarter-page ad in The Official AJF Program Guide

ON-SITE ENTITLEMENTS:
Sponsor Signage for suite/entry way-created by sponsor 20 x 20 footprint - sponsor activated Sponsor product sampling at booth and roaming throughout event Two (2) On stage announcements between entertainment acts

HOSPITALITY:
Six (6) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite at AJF Memorial Day Weekend Concert Series Two (2) parking passes Photo opportunity with Festival performers, City of Atlanta dignitaries, AJF VIPs and celebrity guests

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Create exposure for your brand among event VIPs....

ACTIVITY SPONSOR - $7,000

RIGHTS, MARKS, AND EXCLUSIVITY:
Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta) Sponsor recognition in all AJF Jazz Education/Late Night Jazz Jam/Gospel Brunch print materials, flyers, program book One(1)Quarter-page ad in The Official AJF Program Guide

THREE AVAILABLE:
Jazz Education Workshop Late Night Jazz Jam Gospel Brunch

ON-SITE ENTITLEMENTS:
Sponsor Created Signage for activity-created by sponsor Sponsor Logo-only signage at activity-created by AJF 10 x 10 footprint at activity sponsor activated

HOSPITALITY:
Four(4) Passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite during AJF Memorial Day Weekend Concert Series Two (2) Parking Passes

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Brand your product with AJF attendees....

IMPACTING THE COMMUNITY:

Your support of The Atlanta Jazz Festival goes a long way in impacting the community. The City of Atlanta - Office of Cultural Affairs(OCA) recognizes that art enriches the creative development of the citys diverse populations and contributes positively to the social and economic well being of Atlanta and the region. In turn OCA produces quality programs that educate and expose the public(and more specifically youth) to a rich and diverse range of arts and cultural experiences including, but not limited to: Cultural Experience Project The Cultural Experience Project provides an opportunity for over 32,031 Atlanta Public School (APS) students from prekindergarten to 12th grade to experience the broad range of Atlantas premiere cultural venues and artistic programs. Public Art Program The Public Art Program administers the development and management of public art for the City of Atlanta by providing programs and services that support visual artists and Atlanta communities while enhancing the cultural life for all residents and visitors. Summer Murals Utilizing artists, children and the imaginations of both, the program aims to create a fanciful array of artwork to embellish neighborhoods throughout Atlanta ARTSCooL provides arts-based employment training designed to enhance the personal development of Atlanta-area teens through the arts while providing practical employment preparation. The Culture Club -An After School Experience South Bend Center for Arts and Culture JD Sims Recreation and Community Center The Gilbert House Culture Club After School Project To learn more about OCA Programs visit www.ocaatlanta.com

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Your dollars impact the community..

AJF CONTACT INFORMATION:

AJF SPONSORSHIPS Kim Hutchens Grant Development Officer(Sponsorships) Office of Cultural Affairs 404.546.7957 KLHutchens@AtlantaGa.Gov AJF EVENT MANAGEMENT Camille Love Director Office of Cultural Affairs CRLove@AtlantaGa.Gov Nnena Nchege Festival Manager Atlanta Jazz Festival nnchege@AtlantaGa.Gov City of Atlanta Office of Cultural Affairs 233 Peachtree Street, NE Harris Tower; Suite 1700 Atlanta, GA 30303 Phone: 404.546.7957 www.ocaatlanta.com

Follow us:

www.atlantafestivals.com http://twitter.com/AtlantaJazzFest http://www.facebook.com/atlantajazzfestival http://www.youtube.com/user/AtlantaJazzFestival

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The Atlanta Jazz Festival - A month long celebration of Jazz, Arts and Culture!!