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Table Of Contents

What is Branding?
Major Branding Decisions
Four Brand Strategies
Brand Strategy
New Product Decisions
What is a Price?
Factors Affecting Price Decisions
Types of Cost Factors that
Affect Pricing Decisions
Organization considerations
External Factors Affecting Pricing Decisions
Market and Demand Factors Affecting Pricing Decisions
Demand Curves and Price Elasticity of Demand
Price Elasticity of Demand
Major Considerations in Setting Price
Cost-Based Pricing
Breakeven Analysis or Target Profit Pricing
Cost-Based Versus Value- Based Pricing
Competition-Based Pricing
Product Mix-Pricing Strategies:
Product Mix- Pricing Strategies
Discount and Allowance Pricing
Segmented Pricing
Psychological Pricing
Promotional Pricing
Other Price Adjustment Strategies
Initiating Price Changes
Reactions to Price Changes
Public Policy Issues in Pricing
Pricing Across Channel Levels
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MM 3-1

MM 3-1

Ratings: (0)|Views: 3,565|Likes:
Published by Sugumar Sathish

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Published by: Sugumar Sathish on Jun 20, 2011
Copyright:Attribution Non-commercial


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