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2014 FIFA World Cup Brazil™
FIFA PUBLIC GUIDELINESfor use of FIFA’s Official Marks
General Issue #1© 2010 FIFA January 2011These Public Guidelines will be updated periodically.Please check FIFA’s website www.FIFA.com or the latest version.
 
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These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com or the latest version.FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFA
CHAPTER PAGE
Section 1
Purpose of these FIFA Public Guidelines
3Section 2
Of
fi
cial Marks
5Section 3
Examples of Use (“Do’s and Dont’s”)
8Section 4
General Bene
fi
ts (“How to get involved”)
20Section 5
Contact Information
22Annex 1
General Background of the 2014 FIFA World Cup™
23Annex 2
Media Information
26
CONTENT
 
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These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com or the latest version.FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFA
PURPOSE OF THESE PUBLIC GUIDELINES
SECTION 1
THE 2014 FIFA WORLD CUP™
The FIFA World Cup™ is an event staged on a scale o spectacularproportions. As the largest single sports event and most-watchedcompetition on earth it enjoys phenomenal interest rom sportsans and the business world alike. Many entities, organisations,businesses and non-commercial organisations will want to be a parto this event.It is important to note that due to the enormous cost o staging sucha large event, FIFA would not be able to organise the tournamentwithout the significant support o its commercial af liates, the hostcountry and host cities, as well as the Local Organising Committee(“LOC”). These stakeholders all make vital financial contributionsto ensure that this privately unded event can be staged. In returnor this critical support, FIFA’s Rights Holders (see Annex 1 ormore inormation) are guaranteed an exclusive association with thecompetition, especially the right to use the Of cial Marks (as definedin Schedule 2) or promotional and advertising purposes.Any unauthorised use o the Of cial Marks not only undermines theintegrity o the FIFA World Cup™ and its marketing programme, butalso puts the interests o the worldwide ootball community at stake.The FIFA Rights Holders will only invest in the 2014 FIFA World Cup™i they are provided with this exclusivity or the use o the Of cialMarks. I anyone could use the Of cial Marks or ree and createan association with the 2014 FIFA World Cup™, there would be noreason to become a Rights Holder. This would mean that FIFA andthe LOC could not appoint any Rights Holders and could not securethe unding or the 2014 FIFA World Cup™ rom such revenues.Thereore, the protection o the exclusive rights is crucial or theunding or the 2014 FIFA World Cup Brazil™ and FIFA asks that non-af liated entities respect FIFA’s intellectual property and conducttheir activities without commercially associating with the 2014 FIFAWorld Cup™.
SUPPORT BY FIFARIGHTS HOLDERSWHY IS IT IMPORTANT TOPROTECT THE EXCLUSIVITYOF THE FIFA RIGHTSHOLDERS?
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