These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com or the latest version.FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFA
PURPOSE OF THESE PUBLIC GUIDELINES
THE 2014 FIFA WORLD CUP™
The FIFA World Cup™ is an event staged on a scale o spectacularproportions. As the largest single sports event and most-watchedcompetition on earth it enjoys phenomenal interest rom sportsans and the business world alike. Many entities, organisations,businesses and non-commercial organisations will want to be a parto this event.It is important to note that due to the enormous cost o staging sucha large event, FIFA would not be able to organise the tournamentwithout the signiﬁcant support o its commercial af liates, the hostcountry and host cities, as well as the Local Organising Committee(“LOC”). These stakeholders all make vital ﬁnancial contributionsto ensure that this privately unded event can be staged. In returnor this critical support, FIFA’s Rights Holders (see Annex 1 ormore inormation) are guaranteed an exclusive association with thecompetition, especially the right to use the Of cial Marks (as deﬁnedin Schedule 2) or promotional and advertising purposes.Any unauthorised use o the Of cial Marks not only undermines theintegrity o the FIFA World Cup™ and its marketing programme, butalso puts the interests o the worldwide ootball community at stake.The FIFA Rights Holders will only invest in the 2014 FIFA World Cup™i they are provided with this exclusivity or the use o the Of cialMarks. I anyone could use the Of cial Marks or ree and createan association with the 2014 FIFA World Cup™, there would be noreason to become a Rights Holder. This would mean that FIFA andthe LOC could not appoint any Rights Holders and could not securethe unding or the 2014 FIFA World Cup™ rom such revenues.Thereore, the protection o the exclusive rights is crucial or theunding or the 2014 FIFA World Cup Brazil™ and FIFA asks that non-af liated entities respect FIFA’s intellectual property and conducttheir activities without commercially associating with the 2014 FIFAWorld Cup™.
SUPPORT BY FIFARIGHTS HOLDERSWHY IS IT IMPORTANT TOPROTECT THE EXCLUSIVITYOF THE FIFA RIGHTSHOLDERS?