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Non League Day - Football Clubs Letter - June 2011

Non League Day - Football Clubs Letter - June 2011

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Published by Stuart Fuller
Mie Bayly drafts an open letter to clubs outlining the second Non League Day
Mie Bayly drafts an open letter to clubs outlining the second Non League Day

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Published by: Stuart Fuller on Jun 20, 2011
Copyright:Attribution Non-commercial


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Good morningFollowing the success of last year's campaign, the Non-League Day (NLD) team aredelighted to announce that this year's event will be held on Saturday September 3rd 2011. Ifanyone requires a refresher on both the concept and purpose of the day, the originalwebsite can be found herehttp://www.nonleagueday.co.uk/. Additionally, there was shortarticle on BBC London News <http://www.youtube.com/watch?v=yzB2CXhcXX4>. The newwebsite is scheduled for launch in July once the fixtures are released. Bear in mindSeptember 3
is FA Cup day, so some matches are subject to change.NLD is a celebration of the semi-professional and amateur game, and a chance for fans ofbigger clubs to experience football at a level they may be otherwise unfamiliar with.Moreover, it is a chance to shine a light on the hundreds of clubs in this country who arealmost exclusively volunteer run, and do so much good for the local community, be itthrough coaching, fund raising or providing opportunities for local people.The promotion for last year's event was entirely self-funded, and despite limited time andresource, we managed to get a considerable amount of coverage in local and nationalmedia. This year, we want to gain a head start and engrain the day on the publicconsciousness. We have already started this process by signing up MacMillan Cancer Support as our official charity, which we hope will be a mutually beneficial partnership. Thecharity is of particularly relevance to the non-league game as it was the chosen beneficiaryof and carer for Tony Kempster, the nationally recognised non-league statistician, who sadlydied from the disease a couple of years ago. A link with more information can be seenbelow.http://news.bbc.co.uk/local/london/hi/people_and_places/newsid_8112000/8112678.stm We will be working with MacMillan in the build up to NLD with a view to fund raising atgrounds on September 3rd. This may mean allowing their volunteers in with buckets, or simplyplacing a collection tin in the clubhouse. Further details will be announced through the NLDwebsite, and we are open to any ideas or suggestions clubs have.A lot of work is going into promoting this year’s events behind the scenes, but onus falls oncubs to help raise the profile of the event as they see fit; it is no coincidence that those whosaw the biggest increases in attendance last season were the most proactive in marketing

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