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Momentum SheSpeaks Her-Suasion Study Full Data

Momentum SheSpeaks Her-Suasion Study Full Data

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Published by joshmckay
Momentum & SheSpeaks Her-suasion study, full data set.
Momentum & SheSpeaks Her-suasion study, full data set.

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Published by: joshmckay on Jun 20, 2011
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06/20/2011

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The bond between moms and brands
The online survey was conducted among a randomsample of women from the SheSpeaks community,fielded in January 2011. 1,092 U.S. womenparticipated. The SheSpeaks community includeswomen who are socially active, both online andoffline. Results presented in this report focus onmoms with children under 18 (72% of the sample).CONTACTS:Aliza FreudFounder & CEO, SheSpeaks, Inc(e) aliza@shespeaks.comwww.shespeaks.comtwitter: @shespeaksincFacebook: facebook.com/shespeaksincHolly PavlikaFounder, Mom-entumManaging Director, Big Fuel(e) hollyp@bigfuel.comwww.havemomentum.comwww.bigfuel.comtwitter: @HollyPavlikaFacebook: facebook.com/haveMom-entum
 
 JUNE 2011
Sunday, June 19, 2011
 
Overview
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Methodology
The online survey was conducted among a random sample of womenfrom the SheSpeaks panel, fielded in January 2011. 1,092 U.S. womenparticipated. The SheSpeaks panel includes women who are sociallyactive, both online and offline.Results presented in this report focus on moms with children under 18(72% of the sample). Demographic differences when compared withnon-moms and moms of kids 18+ are noted where relevant.
Sunday, June 19, 2011
 
Executive Summary
Sunday, June 19, 2011

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