PROPOSED NEW MESSAGES for Labelling Elements for Tobacco Products

(Cigarettes and Little Cigars)

February 19th, 2011

Notice to the reader: The online consultation is now closed. Comments and suggestions received during the public consultation period are being considered in the finalization of this document.

PROPOSED NEW MESSAGESFebruary 19th, 2011

Cigarettes: 16 Health Warning Messages

Note: Health Canada is not the copyright owner of the photographs marked with an asterisk (*) and, as such, these images cannot be reproduced or distributed. For copyright rules about the remaining images, please refer to Health Canadas policies at http://www.hc-sc.gc.ca/home-accueil/important-eng.php

I wish I had never started smoking.

I was diagnosed with cancer of the larynx when I was 48. I had to have my vocal cords removed, and now I breathe through a hole in my throat. Leroy
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

WARNING

Smokers are up to 4 times more likely to develop heart disease than non-smokers.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

Cigarettes are a major cause of heart disease.

1. I wish I had never started smoking.

WARNING

*2. Cigarettes are a major cause of heart disease.

WARNING

ORAL CANCER
Dr. Martin T. Tyler

These white spots show a form of oral cancer caused primarily by smoking. Even if you survive, you may lose part or all of your tongue.
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

A single stroke can leave you helpless.

Cigarettes are a leading cause of stroke.

You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

*3. Oral Cancer Dr. Martin T. Tyler

4. A single stroke can leave you helpless.

Just breathing is torture.

Smoking has caused my lungs to collapse four times before I was diagnosed with emphysema at 42. Without my oxygen tank, it feels like Im breathing through a straw. Lena
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

WARNING

Tobacco smoke hurts everyone.

Newborns who are exposed to tobacco smoke are at greater risk of dying from Sudden Infant Death Syndrome (SIDS).
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

5. Just breathing is torture.

6. Tobacco smoke hurts everyone.

Look at the power of the cigarette... Remember this face and that smoking killed me.
Greg Southam The Edmonton Journal

WARNING

Another premature death...

Smoking is the leading preventable cause of premature death in Canada. About 100 people die from tobacco use each day.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

Barb Tarbox died at 42 of lung cancer caused by smoking.

You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

*7. Look at the power of the cigarette... Remember this face and that smoking killed me. Greg Southam, The Edmonton Journal

8. Another premature death...

PROPOSED NEW MESSAGESFebruary 19th, 2011

WARNING

WARNING

Smoking in the car hurts more than just you.

Vision loss
Smoking increases your risk of age-related macular degeneration (AMD), a condition that can cause permanent vision loss. Only a very small number of cases can be reversed through treatment.
Need help to quit? 1-888-888-8888 internet/url.ca
Insidermedicine Health Canada

Having the window open does Having the window open does not protect passengers from not protect passengers from the over 60 cancer causing the over 60 cancer causing chemicals in tobacco smoke. chemicals in tobacco smoke.
You have the will. There is a way. 1-888-888-8888 internet/url.ca
Health Canada

9. Smoking in the car hurts more than just you.

*10. Vision loss Insidermedicine

WARNING

WARNING

This is what dying of lung cancer looks like.

Barb Tarbox died at 42 of lung cancer caused by smoking.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada Greg Southam The Edmonton Journal

Tobacco Smoke? No thanks.

Second-hand smoke contains many toxic chemicals that can harm an unborn baby.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

*11. This is what dying of lung cancer looks like. Greg Southam, The Edmonton Journal
WARNING

12. Tobacco Smoke? No thanks.

WARNING

Cigarette addiction affects generations.

Mother and daughter both addicted to cigarettes. Nicotine is the drug in tobacco that causes addiction.
Need help to quit? 1-888-888-8888 internet/url.ca
Brenda Ann Kenneally Health Canada

When you smoke it shows.

Cigarettes are addictive and harmful.

You have the will. There is a way. 1-888-888-8888 internet/url.ca
Health Canada

*13. Cigarette addiction affects generations. Brenda Ann Kenneally

WARNING

*14. When you smoke it shows. Adapted and reprinted with the permission of the Province of British Columbia.
WARNING

Your kids are sick of your smoking.

You can quit. We can help. 1-888-888-8888 internet/url.ca

Cigarettes cause bladder cancer.

Toxic chemicals in tobacco smoke damage the lining of the bladder causing cancer. The most common symptom is blood in the urine.
You have the will. There is a way. 1-888-888-8888 internet/url.ca
Heal Health Health Canada

Second-hand smoke causes more frequent and severe asthmatic attacks in children.

Health Canada

15. Your kids are sick of your smoking.

16. Cigarettes cause bladder cancer.

PROPOSED NEW MESSAGESFebruary 19th, 2011

Little Cigars: 16 Health Warning Messages

Note: Health Canada is not the copyright owner of the photographs marked with an asterisk (*) and, as such, these images cannot be reproduced or distributed. For copyright rules about the remaining images, please refer to Health Canadas policies at http://www.hc-sc.gc.ca/home-accueil/important-eng.php
WARNING WARNING

Throat cancer. Its tough to swallow.

Smoking causes throat cancer. This cancer often requires extensive surgery and may require a hole cut in your throat to breathe.
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

Smokers are up to 4 times more likely to develop heart disease than non-smokers.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

Smoking is a major cause of heart disease.

1. Throat cancer. Its though to swallow.

WARNING

*2. Smoking is a major cause of heart disease.

WARNING

ORAL CANCER
Dr. Martin T. Tyler

These white spots show a form of oral cancer caused primarily by smoking. Even if you survive, you may lose part or all of your tongue.
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

A single stroke can leave you helpless.

Smoking is the leading cause of stroke.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

*3. Oral Cancer Dr. Martin T. Tyler

WARNING

4. A single stroke can leave you helpless.

WARNING

CHRONIC BRONCHITIS
Smoking causes chronic bronchitis a permanent condition that leads to a constant fight for each and every breath.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

Tobacco smoke hurts everyone.

Newborns who are exposed to tobacco smoke are at greater risk of dying from Sudden Infant Death Syndrome (SIDS).
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

5. Chronic Bronchitis
WARNING

6. Tobacco smoke hurts everyone.

WARNING

Tobacco is addictive, even for casual smokers.

A single pu is the first step towards addiction. Nicotine is a highly addictive drug.
Need help to quit? 1-888-888-8888 internet/url.ca
Health Canada

Another premature death...

Smoking is the leading preventable cause of premature death in Canada. About 100 people die from tobacco use each day.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada

7. Tobacco is addictive, even for casual smokers.

8. Another premature death...

PROPOSED NEW MESSAGESFebruary 19th, 2011

WARNING

WARNING

Smoking in the car hurts more than just you.

Vision loss
Smoking increases your risk of age-related macular degeneration (AMD), a condition that can cause permanent vision loss. Only a very small number of cases can be reversed through treatment.
Need help to quit? 1-888-888-8888 internet/url.ca
Insidermedicine Health Canada

Having the window open does Having the window open does not protect passengers from not protect passengers from the over 60 cancer causing the over 60 cancer causing chemicals in tobacco smoke. chemicals in tobacco smoke.
You have the will. There is a way. 1-888-888-8888 internet/url.ca
Health Canada

9. Smoking in the car hurts more than just you.

*10. Vision Loss Insidermedicine

WARNING

WARNING

LUNG CANCER

Tobacco Smoke? No thanks.

Second-hand smoke contains many toxic chemicals that can harm an unborn baby.
You can quit. We can help. 1-888-888-8888 internet/url.ca
Health Canada Health Canada

Smoking is the leading cause of lung cancer. About 85% of lung cancers are caused by tobacco use.
Need help to quit? 1-888-888-8888 internet/url.ca
Dr. G. Ostiguy, MUHC

*11. Lung Cancer Dr. G. Ostiguy, MUHC

WARNING

12. Tobacco smoke? No thanks.

WARNING

Tobacco addiction a ects generations.

Mother and daughter are both addicted to tobacco. Nicotine is the drug in tobacco that causes addiction.
Need help to quit? 1-888-888-8888 internet/url.ca
Brenda Ann Kenneally Health Canada

When you smoke it shows.

Tobacco is addictive and harmful.
You have the will. There is a way. 1-888-888-8888 internet/url.ca
Health Canada

*13. Tobacco addiction affects generations. Brenda Ann Kenneally

WARNING

*14. When you smoke it shows. Adapted and reprinted with the permission of the Province of British Columbia.
WARNING

Your kids are sick of your smoking.

You can quit. We can help. 1-888-888-8888 internet/url.ca

BLADDER CANCER
Toxic chemicals in tobacco smoke damage the lining of the bladder causing cancer. The most common symptom is blood in the urine.
You have the will. There is a way. 1-888-888-8888 internet/url.ca
Health Canada Health Canada anada

Second-hand smoke causes more frequent and severe asthmatic attacks in children.

Health Canada

15. Your kids are sick of your smoking.

16. Bladder Cancer

PROPOSED NEW MESSAGESFebruary 19th, 2011

Cigarettes and Little Cigars: 4 Toxic Emissions Statements

Tobacco smoke contains more than 60 chemicals that can cause cancer. Health Canada La fume du tabac contient plus de 60 substances chimiques qui peuvent causer le cancer. Sant Canada Tobacco smoke contains hydrogen cyanide which is a poisonous gas. Health Canada La fume du tabac contient du cyanure dhydrogne qui est un gaz toxique. Sant Canada

Tobacco smoke contains benzene which is a chemical that causes cancer. Health Canada La fume du tabac contient du benzne, un produit chimique qui donne le cancer. Sant Canada

Tobacco smoke contains ne particles that damage the respiratory system. Health Canada La fume du tabac contient des particules nes qui endommagent le systme respiratoire. Sant Canada

Cigarettes and Little Cigars: 8 Health Information Messages

Its never too late...

See the back.
Health Canada

Il nest jamais trop tard...

Voir lendos.
Sant Canada

Morning cough?
See the back.
Health Canada

Vous toussez le matin?

Voir lendos.
Sant Canada

Back view:

Back view:

Quitting smoking increases life expectancy and improves quality of life.

Arrter de fumer augmente lesprance de vie et rehausse la qualit de vie.

Coughing is your lungs warning you its time to quit.

When you quit smoking: Within the rst few months, youll cough and wheeze less and youll be short of breath less often. In the rst 5 years, respiratory problems like bronchitis and pneumonia will decrease signi cantly.

La toux est un signal de vos poumons quil est temps darrter.

Quand vous arrtez de fumer : Ds les premiers mois, la toux et les rlements diminueront. Vous serez moins essou . Au cours des 5 premires annes, les problmes respiratoires, comme la bronchite et la pneumonie, diminueront de faon marque.

People who quit smoking increase their chances of living longer. They improve their general health, leading to a better quality of life. Its never too late to quit. No matter how old you are, youll start to feel major and immediate health bene ts and have more energy to help you live life to the fullest.
Talk to a health care provider.
Health Canada

Une personne qui arrte de fumer augmente ses chances de vivre plus longtemps. Elle amliore galement son tat de sant et, par consquent, sa qualit de vie. Il nest jamais trop tard pour arrter de fumer. Peu importe lge, vous sentirez des e ets bn ques et immdiats sur votre sant. Vous aurez plus dnergie pour pro ter davantage de la vie.

Parlez-en un professionnel de la sant.

Sant Canada

You can quit and breathe easier!

Health Canada

Vous pouvez arrter et respirer mieux!

Sant Canada

1. Its never too late...

2. Morning cough?

PROPOSED NEW MESSAGESFebruary 19th, 2011

Never quit trying to quit.

See the back.
Health Canada

Le seul chec serait de cesser dessayer.

Voir lendos.
Sant Canada

I had enough of feeling guilty

See the back.
Health Canada

Jen avais assez de me sentir coupable

Voir lendos.
Sant Canada

Back view:

Back view:

Most smokers try to quit several times before they succeed.

Think of every attempt as a learning experience, not a failure. Never quit trying to quit. Pick a quit date, write it down or tell someone about it.

La plupart des fumeurs essaient plusieurs fois avant dy parvenir.

Voyez chaque tentative comme un apprentissage et non un chec. Le seul chec serait de cesser dessayer. Fixez la date darrt, crivez-la ou parlez-en un proche.

1-888-888-8888
Quitting is hard and it takes a lot of will power. I had enough of feeling guilty. I was ashamed of being a smoker. When I was ready to quit, I called a quitline and, with their support, I made it through the rst few days of cravings. As the days went by, I was more and more proud of myself and my will to keep going got stronger. Susan

1-888-888-8888
Cest di cile darrter de fumer. a demande beaucoup de volont. Jen avais assez de me sentir coupable. Javais honte de fumer. Quand jai dcid darrter, jai appel la ligne daide aux fumeurs. Grce leur soutien, jai russi surmonter les fortes envies de fumer des premiers jours. Plus le temps passait, plus jtais re de moi et plus je voulais persvrer. Susan

Nicotine is the drug in tobacco that causes addiction.

Health Canada

La nicotine contenue dans le tabac est la drogue qui cre la dpendance.

Sant Canada

Tobacco products are highly addictive. Health Canada

Les produits de tabac crent une forte dpendance. Sant Canada

3. Never quit trying to quit.

4. I had enough of feeling guilty...

They only last an average of a few minutes

See the back.
Health Canada

Elle ne dure en moyenne que quelques minutes

Voir lendos.
Sant Canada

Want to ght it o ?
See the back.
Health Canada

Prt au combat?
Voir lendos.
Sant Canada

Back view:

Back view:

When cravings occur they usually last only a few minutes.

When you quit smoking, you may get strong cravings. This is part of the quitting process. The brain gets used to not having nicotine. The more you resist, the fewer cravings youll have.

Quand lenvie de fumer se fait sentir, elle ne dure que quelques minutes.
Lors du processus dabandon, il est possible de ressentir de fortes envies de fumer. Le cerveau shabitue labsence de nicotine. Plus vous rsisterez, moins vous aurez lenvie de fumer.

Here are some tips to help you ght your cravings:

Above all, resist the urge, fight one craving at a time. Try to distract yourself. Take deep breaths to help you relax and stay focused.

Voici quelques trucs pour vous aider combattre la rage de fumer :

Avant tout, rsistez! Engagez le combat une rage la fois; Essayez de vous changer les ides; Prenez de grandes respirations pour vous dtendre et mieux vous concentrer.

Youve got what it takes to go smoke-free!

Vivre sans fume, vous pouvez y arriver!

Easy tips that work!

Nicotine is the drug in tobacco that causes addiction.
Health Canada

Cest simple et a marche!

Le tabagisme est la principale cause vitable de dcs prmatur et de maladie. Sant Canada

La nicotine contenue dans le tabac est la drogue qui cre la dpendance.

Sant Canada

Tobacco is the single most preventable cause of premature death and disease. Health Canada

5. They only last an average of a few minutes...

6. Want to fight it off?

PROPOSED NEW MESSAGESFebruary 19th, 2011

Quitting... Whats in it for me?

See the back.
Health Canada

Jarrte de fumer... Quest-ce que jy gagne?

Voir lendos.
Sant Canada

How can the quitline help me?

See the back.
Health Canada

Que mo re la ligne daide aux fumeurs?

Voir lendos.
Sant Canada

Back view:

Back view:

WHY SHOULD I QUIT SMOKING?

I want to regain control over myself by getting rid of my tobacco addiction I want to be at my best with my activities... I want to be healthier and have more energy I will reward myself with the money saved...

POURQUOI EST CE QUE JARRTERAIS DE FUMER?

Je veux reprendre le contrle en me librant de ma dpendance au tabac Je veux tre au mieux de ma forme pour mes activits... Je veux tre en sant et avoir plus dnergie Je vais me rcompenser avec largent pargn...

WHEN YOU CALL THE TOLL FREE QUITLINE

1-888-888-8888

1-888-888-8888
Vous parlerez directement un spcialiste en abandon du tabagisme qui vous aidera : tablir un plan personnalis pour cesser de fumer; obtenir de linformation et des outils pour vivre sans fume; contrler vos envies de fumer et surmonter plus facilement les effets du sevrage; trouver des services et des ressources dans votre collectivit.

EN COMPOSANT SANS FRAIS LE

Youll speak one-on-one with a quit specialist who will help you: Create a quit plan that works for you. Access information and tools to become smoke-free. Cope with cravings and withdrawal symptoms. Find services and resources in your community.

There are many reasons to quit. Whats yours?

Tobacco is the single most preventable cause of premature death and disease.

Il y a plusieurs raisons pour arrter de fumer. Quelle est la vtre?

Le tabagisme est la principale cause vitable de dcs prmatur et de maladie. Sant Canada

Health Canada Health Canada

Sant Canada

Health Canada

7. Quitting... Whats in it for me?

8. How can the quitline help me?