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6 - Customer Relationship Management - CRM 7.0

6 - Customer Relationship Management - CRM 7.0

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Published by SAP by Experts

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Published by: SAP by Experts on Jun 20, 2011
Copyright:Attribution Non-commercial

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06/14/2013

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1.1.ContextoContextodede NegociosNegocios 2.2.UnUn pocopocodede historiahistoriasobresobreSAP CRMSAP CRM 3.3.¿¿QuéQuémeme ofreceofreceSAP CRM?SAP CRM? 4.4.LoLo nuevonuevo 5.5.DemoDemo
 Agenda Agenda
 
Cliente
Los clientes de hoy tienen masinformación que nunca
MuchasopcionesToda lainformaciónTransparenciade preciosRedesSociales
Cambio del poder de negociación del proveedor al cliente
Evolución de ‘Relationship Management’ a ‘Total Experience Management’
Nuevos canales de comunicación e interacción con clientes
Mayor necesidad de adaptabilidad y reacción
Implicaciones

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