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Organizing for Advertising and Promotion

Organizing for Advertising and Promotion

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Published by Christine Valerio
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Categories:Types, School Work
Published by: Christine Valerio on Jun 21, 2011
Copyright:Attribution Non-commercial

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10/19/2013

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Organizing for Advertisingand Promotion:
The Role of Ad Agencies and OtherMarketing CommunicationsOrganizations
Organizing for Advertisingand Promotion:
The Role of Ad Agencies and OtherMarketing CommunicationsOrganizations
© 2007McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
 
Participants in the IMC Process
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
 Marketingcommunicationsspecialistorganizations Media organizations
  Advertiser (Client)  Advertising agency
 Collateral services
 Direct-responseagencies Salespromotionagencies Interactiveagencies Publicrelationsfirms
 
Advertising Department UnderCentralized System
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
President
ProductionFinanceMarketing Researchanddevelop-ment HumanresourcesAdvertising MarketingresearchSales Productplanning

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