Presented to Millennial Donors Summit June 22, 2011
Avoid Shiny Object Syndrome
Connecting With Millennials Means Trust & Relationships
Social Media Ideal for Relationships
Most Common Mistake: Publishing
Relationships and Strength of Community
Strength of Community Is Your Fly Wheel
Image by Tony Hisgot: http://www.flickr.com/photos/hisgett/5110882598/
Strength of Community Critical for Millennial Fundraising
Measure interactions, RTS, comments, Likes, blog links, etc. Make sure you are observing Pareto s principle (80/20 rule) Value relationships above marketing moments 8
Creating the Killer Social Fundraising Campaign
1) Authentic tie between person asking for the donation and the cause; 2) A truly engaged community; 3) An impassioned ask 4) Follow through with thank yous and results 9
1) Authenticity of Why Donate Story
Image by sfthq: http://www.flickr.com/photos/sfthq/3526757721/in/set72157618098311346/
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2) Aim for Engaged Communities
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3) The Impassioned Plea
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4) Treat Millennials Like Investors
Say Thank You Report Back Results
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But What About How-To Proficiency?
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Train
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Break Down Silos & Improve Culture
Image by Doc Searls http://www.flickr.com/photos/docsearls/5500714140/
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Experiment (Use the Tools) Case Study: Plum Village