PRESENTATION ON NEW BUSINESS VENTURE

Presented by Prashant Yadav Manish Tiwari Vijay Shaw Vinay Sharma Vivek Singh Arun Sharma Suraj Ghimire

REALISTIC PLANNING
Idea generation Screening of the ideas Business analysis Finalizing the idea

INTRODUCTION
 Based on our realistic plan our idea is to start a new partnership business in a FMCG sector where we will do both manufacturing as well as retail business. Based on our current planning we are proposing to start a dairy.

LOCATION: VILLAGE MAMURA, SECTOR-66, NOIDA

DAIRY QUEEN
LOGO: PUNCHLINE: PURITY IS OUR PRIORITY VISION: To reach every houses of the
country either in one form or the other within 10 years

MARKET SURVEY
Found that demand is exceeding the supply Identified our direct competitors Defined our target market

CONSUMER ANALYSIS
 Consumer behaviour process
Need recognition Information search Evaluation Purchase decision Post purchase reaction

 40% of the consumer are having a negative post purchase reaction but still buying the product due to lack of supply and also due to the lack of the competitors.

TARGET MARKET
 At the initial stage our target market will be confined to Noida  The whole of NCR region will be covered within 2 years  Major cities of Northern India by in the third year  Whole of India by 2020

STRATEGIC PLANNING
Examined the firm s marketing opportunities Allocation of limited resources to capitalise these opportunities Prediction of market and financial performance that is likely to occur Ultimate objective maximum output with minimum resources.

ESTIMATION OF FINANCIAL REQUIREMENT

 TOTAL FUND REQUIRED: Rs 193.5 lakhs  FIXED ASSETS: Rs 167 lakhs  CURRENT ASSETS OR WORKING CAPITALS: Rs 14 lakhs  PRELIMINARY EXPENSES: Rs 10.5 lakhs  PROVISION FOR CONTINGENCIES: Rs 2 lakhs

ARRANGING THE SOURCE OF FUNDS

Partners capital from 7 partners All the partners will contribute equally Contribution by each partners in the capital will be Rs 27,65000(approx.) i.e 193.5 /7 lakhs

PRELIMINARY EXPENSES
 Registration: Rs 50,000  Transportation: Rs 1,00,000  Advertisement: Rs 5,00,000  Inauguration: Rs 3,00,000  Other organizational expenses: Rs 1,00,000

INVESTMENT IN LONG TERM ASSETS

 Purchase of land: Rs 100,00,000  Purchase of cattle: Rs 30,00,000  Construction of Dairy: Rs 15,00,000  Fixing of water system, biogas plant and solar cells:200,000  Refrigerators, storage machinery, containers, chemicals and other ingredients: Rs 500,000  Security for retails outlets: Rs 500,000  Purchase of vehicles: Rs 10,00000

INVESTMENT IN WORKING CAPITAL

 Monthly fodder for cattle: Rs 1,50,000  Purchase of milk from outsiders: Rs 7,50,000  Rent for retail outlets: Rs 50,000  Electricity bills: Rs 10,000  Employees salary: Rs 2,10,000  Cash balance: Rs 2,20,000  Veterinary medicine: Rs 10,000

SETTING THE BUSINESS PLANT

MARKETING CONCEPT
Identification of wants and demand Product Publicity

Public welfare

Consumer satisfaction

PRODUCT PACKAGING
Quality product packaging Brand name and logo outside our packages Reuse packaging strategy
Plastic jars for some of our products

Informative packaging technique

CHANNEL OF DISTRIBUTION
Manufacture to retail No middlemen This will increase our profit margin or we can sell our products at the reasonable low price than our competitors

PRODUCT POSITIONING
Design creative product proposition Ensure sizable and profitable market segment We will collect adequate consumer behavior information

PRICING POLICY
We will follow penetration pricing policy Set the low initial price Increase the price with the expansion of the market Still fix lower to our competitor.

COMPARATIVE PRICE
PRODUCTS MILK (FULL CREAM) 1 KG ,, MILK (TONNED) ,, KG 1KG KG PREVAILING COMPETITORS PRICES (RS.) 32 16 24 12 21 10.50 15 25 10 160 40 20 145 280 DAIRY QUEEN S PRICE (RS.) 28 14 21 10.50 18 9 13 22 8 145 36 18 135 260

MILK (DOUBLE TONNED) 1KG ,, CURD ,, ,, PANEER ,, ,, KG 250gm 400gm 200gm 1KG 200gm 100gm

GHEE KG GHEE 1 KG

ADVERTISEMENT
Display of posters on vehicles Newspaper advertisement FM Radio channels Hanging of Banners TV advertisement through local channels

INAUGURATION
 The inauguration of the plant is Schedule to take place on 14 Nov. 2010.  All of you are invited for the grand program  For further details you can always go through our website: www.queendairy.com

THANK YOU