The Event Weekly
– June 17, 2011
$83,789
Toronto
KrisBeaversJeff BrantFlo Wong
W/EJune 11
$38,004
W/EJune 11
38,004
RisaNguyen
Office:Flo Won
W/EJune 11
RisaNguyen
Office:Flo Won
The Event Weekly
– June 17, 2011
FIRST Event Brings in $38,000!
The first event Risa Nguyen had play out was in a Rogers Cable location (something likeAT&T). Not one to think small, she was hoping it would do “At least $20K” Why wouldsomeone expect to do $20K on their first event?“Because I’d heard that someone else in the office had done an event in a location with over 5,000 people that had brought in $23K. I figured since this place had 5,500 people it should doat least $20K.Well Risa was way way off in her predication because instead of doing $20K her event didnearly $40K! She started getting the impression this was really going to be a big event from theday she started dropping off poster boards. Here’s what she had to say about it:I was still in the building putting up poster boards when I started getting phone calls. Fiveminutes after I left I had 10 voicemails and a bunch of missed calls. I answered 60 phone callswithin an hour of dropping off promo materials. People were asking about the deals, calling toconfirm that this was real, asking if they could buy that day. I told them I’d see them in a coupleof weeks.I printed about 1,200 flyers for that first day when I started dropping off promos. They went inthe 16 boards I put around the building. By the next day all the flyers were gone so I printedanother 2,000 and went back to replenish. The third time I went back to replenish I had another 1,000 flyers.Every time I replenished the flyers I used a different color so people would check to see if therewas something new. Every time I was there people would gather around me to ask questions.The Rogers location is huge. It has a couple of Tim Hortons (Like Dunkin Donuts), so I put two boards in front of each of those, and three around the cafeteria, then my host walked me aroundthe building suggesting where else I should put the boards. In front of washrooms was a popular spot.My host was super excited. She predicted lineups and said it was going to be a zoo. I said okay, but when it actually happened it took me by surprise. The event was supposed to be from 10:00 -3:30. We came early to set up, but as soon as we got to the table at 9:20 there was a lineup. Wehad to get going really fast. We started serving customers at 9:40 and there was a lineup until4:25. There was never a moment without people. I didn’t get a chance to use the washroom,didn’t eat, didn’t drink, just spent seven straight hours serving customers.
The Event Weekly
– June 17, 2011
The lineup would have lasted even longer but the host cut if off, saying we’d be back thefollowing day. The next day was the same madness as the first.We were in a city called Brampton and one of our certs was a golf package for a course inBrampton. We sold out of that 3 times during the first day. We sold out of City Lights 2 times.Sold out of Canada’s wonderland 2 times. Sold out of Hilton Gardens and the Host restaurant.Whenever we’d sell out of something we’d call the office to bring us more. We always startedwith about 60 of each cert. By the end of the day we were letting them pay in advance and pick up the cert the following day. That way they’d be guaranteed to get it.Customers couldn’t believe the deals they were getting. They kept asking when we’d be back.
Any time this month? In the summer?
We told them we’d see them in six months.Even with two non-stop days there were a lot of people we didn’t get to see. In the call center they only got a half hour lunch so they couldn’t afford to take the time to wait in line. When wego back in December I’ll do a three day event with pre-orders for people in the call center.Right now we’re discussing a post event for the call center. But we have to do it in secret because we don’t want everyone else clogging the line. That wouldn’t be fair.I learned a lot doing this event, including things I would do differently in the future. For instance,if I knew the event was going to be huge, I’d have pre-order forms ready for when somethingsells out. With a lot of certificates we were sold out in two hours. I’d have an organized list tokeep track of what’s being preordered. There would be people who’s job would be to walk upand down the lines answering questions. That’s something we did on the second day. Providingthe information they needed, answering questions, explaining the terms and conditions while people are in line makes things go much smoother once they get to the table.The next day I had another event. That one started at 6:00 am (so I didn’t get much sleep). Thatone did $2,700. The following week I had one event do $4,700 and another do $1,400.I think the events do are above average because I get the hosts so excited. My host are allcheerleaders for the events.I don’t do events with rebates.The only thing I offer is the opportunity for people to take advantage of incredible deals. At theend of the event I’ll go up to the host and say,
We had a successful event – here’s a Wonderland cert for you
. And they’ll usually say,
Oh, you didn’t have to do that!
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