The Event Weekly
– June 17, 2011
The lineup would have lasted even longer but the host cut if off, saying we’d be back thefollowing day. The next day was the same madness as the first.We were in a city called Brampton and one of our certs was a golf package for a course inBrampton. We sold out of that 3 times during the first day. We sold out of City Lights 2 times.Sold out of Canada’s wonderland 2 times. Sold out of Hilton Gardens and the Host restaurant.Whenever we’d sell out of something we’d call the office to bring us more. We always startedwith about 60 of each cert. By the end of the day we were letting them pay in advance and pick up the cert the following day. That way they’d be guaranteed to get it.Customers couldn’t believe the deals they were getting. They kept asking when we’d be back.
Any time this month? In the summer?
We told them we’d see them in six months.Even with two non-stop days there were a lot of people we didn’t get to see. In the call center they only got a half hour lunch so they couldn’t afford to take the time to wait in line. When wego back in December I’ll do a three day event with pre-orders for people in the call center.Right now we’re discussing a post event for the call center. But we have to do it in secret because we don’t want everyone else clogging the line. That wouldn’t be fair.I learned a lot doing this event, including things I would do differently in the future. For instance,if I knew the event was going to be huge, I’d have pre-order forms ready for when somethingsells out. With a lot of certificates we were sold out in two hours. I’d have an organized list tokeep track of what’s being preordered. There would be people who’s job would be to walk upand down the lines answering questions. That’s something we did on the second day. Providingthe information they needed, answering questions, explaining the terms and conditions while people are in line makes things go much smoother once they get to the table.The next day I had another event. That one started at 6:00 am (so I didn’t get much sleep). Thatone did $2,700. The following week I had one event do $4,700 and another do $1,400.I think the events do are above average because I get the hosts so excited. My host are allcheerleaders for the events.I don’t do events with rebates.The only thing I offer is the opportunity for people to take advantage of incredible deals. At theend of the event I’ll go up to the host and say,
We had a successful event – here’s a Wonderland cert for you
. And they’ll usually say,
Oh, you didn’t have to do that!