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Analysis of Marketing Strategy of Mineral Water Industry

Analysis of Marketing Strategy of Mineral Water Industry

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Published by Sonal Agarwal

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Published by: Sonal Agarwal on Jun 23, 2011
Copyright:Attribution Non-commercial

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06/24/2011

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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI]
A
RESEARCH REPORT
SUBMITTED
IN THE PARTIAL FULFILLMENT OF THEREQUIREMENT FOR THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
TO
INDRAPRASTHA UNIVERSITY, DELHI(2004-06)
Submitted To : Submitted By :
Mrs. Harpreet Kaur Nitesh Kumar
BLS INSTITUTE OF MANAGEMENT
MOHAN NAGAR GHAZIABAD
 
 
CONTENTS
CONTENTS
 
Acknowledgement
Executive SummaryINTRODUCTION
About the industry
Mineral Water Industry- Current Market Scenario Company Profile
Marketing StrategyAdvertising Campaign of BisleriPackaging and DistributionMarketing MixCompetition in MarketProduct ProfileManufacturing
Objective
METHOD OF STUDY
Research Design
Tools and Instrument Used for the Study
Procedure and data collection
RESULT AND DISCUSSION
Findings and Statistical Analysis
SWOT analysis Conclusion
Recommendation
Limitations
Bibliography
Annexures

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