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Preface 
5
the call of history
Maurice Lévy,
Chairman and CEO, Publicis Groupe 
8
changing the World
 Nicolas Sarkozy,
President o the French Republic 
 
13
internet matters
 Presentation by the McKinsey Global Institute
 
22
Plenaries
session i
The Internet and Economic Growth
 
26
session ii
The Internet and Society 
 
28
session iii
Future Net: What’s Next?
 
30
session iV
Intellectual Property in the Digital Age
 
32
session V
Fostering Innovation
 
34
session Vi
Digital Transormation
 
36
sPecial talks
Digital’s Next Frontier: Education
 
Rupert Murdoch,
Chairman and CEO o News Corporation
40
Groupon: A Case Study  Andrew Mason,
Founder & CEO o Groupon,
talks with Gilles Babinet,
 Entrepreneur and Chairman o France’s Conseil National du Numérique 
42Index 
 
Broadband For All
 
Neelie Kroes,
European Commissioner or the Digital Agenda,
talks withBen Verwaayen,
CEO o Alcatel-Lucent 
44
 A Universal Human NeedMark Zuckerberg,
Founder and CEO o Facebook,
talks with Maurice Lévy,
Chairman and CEO o Publicis Groupe  
46
 WorkshoPs
i-1
Building Blocks: The art o the start-up
 
50
i-2
King Content: Entertainment in the digital age
 
52
i-3
Electronic Liberty: New tools or reedom
 
54
ii-1
Be Here Now: Mobility changes everything 
 
56
ii-2
Disinter-Media: Is Internet killing – or relaunching – the press?
 
58
ii-3
Open Government/Open data: For the people, by the Internet
 
60
iii-1
The Disrupters: Extreme innovation
 
62
iii-2
Sharing Value
 
64
iii-3
The Data Dilemma
 
66
 
concluding Press release
70
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