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Consumer behavior

Consumer behavior

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Published by Saurabh Srivastava
branding
branding

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Published by: Saurabh Srivastava on Jun 23, 2011
Copyright:Attribution Non-commercial

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08/10/2013

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INSTITUTE OF TECHNOLOGY & MANAGEMENT
,WARANGAL.
MINI PROJECT REPORT
On
³
Consumer behavior towards sensory branding of Bajaj bikes´
SUBMITTED TO-
 
Mr. Suresh chandra
 
Lecturer,ITM- warangal.
SUBMITTED BY-
Saurabh Srivastava(16)Chintan Jain(20)Saumya Ranjan Pradhan(34)PGDM (2010-12)
 
PREFACE
Consumer behavior is a systematic study; study of consumer behavior facilitatesthe marketers by providing the data about the behavioral aspects of the finalconsumer. It is vital for every marketerer to study the consumer behavior because behavior of a consumer is a prime factor in determining the effectiveness of a brand.Study of consumer behavior enables the marketer ± 
y
 
To take quick and effective decisions.
y
 
To make a new marketing strategy.
y
 
To minimize the risk of ineffective advertisements.
y
 
To achieve the objectives of the firm very well.
 
ACKNOWLEDGEMENT
 
We consider this as the best opportunity to thank everyone, who has co-operated with us andencouraged us to carry out this project work on marketing work for consumer behaviour towards sensory branding of bajaj bikes.We express sincere thank & gratitude from the core of our heart towards Mr.SureshChandra,without whose content guidance, advice & inspiration, this work would have not been possibleWe extend our sincere thanks to all the respondents for their valuable response to the datacollection process through questionnaires & also for giving their valuable time as a respondentin this research work.Last, but not the least, We are highly obliged to all those, who helped us
 
directly or indirectly incompletion of this project work.
Saurabh Srivastava(16)Chintan Jain(20)Saumya Ranjan Pradhan(34)

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