ChuCk Reynolds, Ms,
President, Employer Practice
Senior Consultantboth o The Beneld Group
RobeRt W. dubois, Md, Pd,
Chie Science Ocer
kiMbeRly WestRiCh, Ma,
Research Directorboth o the National Pharmaceutical CouncilThe
is a health care market research, strategy and communications rm dedicatedto improving health care value through meaningul inormation, clear communication and innovativecollaboration along the health care supply chain. The
National Pharmaceutical Council
is a health policy research organization dedicated to theadvancement o good evidence and science, and to ostering an environment in the United States thatsupports medical innovation. Founded in 1953 and supported by the nation’s major research-basedpharmaceutical companies, NPC ocuses on research development, inormation dissemination, andeducation on the critical issues o evidence, innovation and the value o medicines or patients.
The authors would like to acknowledge Diana Enyedi, Jennier Graf, AndreaHoelich, Gary Persinger, and Sabrina Siddiqui or their thoughtul contributions to this report.
Funded and published by
the National Pharmaceutical Council, 2011.To order copies o this report, please visit www.npcnow.org.© Copyright 2011