Motionless at RIM

Shares are down 50%. The BlackBerry PlayBook is raising little enthusiasm. Sales forecasts for the tablet have been halved for the second quarter of 2011. RIM will not have new models of BlackBerry on the market before the end of the summer, unlike Apple, which will launch a new iPhone. And 200 employees at RIMs headquarters in Waterloo, Ont., are being laid o .

IN MINUTES

News and events visually

INCREASING COMPETITION
GLOBAL MARKET SHARE: Smartphones

1984 1985

Research In Motion was founded by Mike Lazaridis and Douglas Fregin. RIM produces wireless screens for GM.

2008
8.2% 11.8% OTHERS 11%

2010
15.7% 22.7% 4.2% 3.8% OTHERS

1988 1992 1995 1997

RIM develops wireless technology for Mobitex network. Jim Balsillie invests $250,000 in RIM and becomes co-CEO. The interactive pager to send and receive messages via the Internet.

52.4%

16.6%

16%
37.6%

TABLETS

RIM FALLS
Computer sales (U.S.), %
Office Portable Netbook Tablet

mated the iPhone and iPad. The PlayBook RIM hits $115 million on has earned a fair share the TSX. of negative reviews based on some of its RIM introduces the current shortcomings. BlackBerry. RIM now worth With smartphone $250 million on Nasdaq. sales down, this has caused RIM to cut its sales target for RIM is sued for infringement of eight NTP PlayBook tablets in the second quarter to patents in the United States. one-third of its original estimate.

2011 RIM has underesti-

32%

27%

23% 43%

20% 42%

19% 42%

18% 42%

1999

44%

44%

The power of BlackBerry is in the corporate market. For 10 years, the BlackBerry was synonymous with business through its unique security system which is almost impossible to hack. Now the BlackBerry has competition. As the iPhone and Android phones are becoming 370,000 more sophisticated, and companies allow employees to use the phone of their choice.

2001

18%

17%

17%

17%

17%

17%

2002

6%
2010

13%
2011

18%
2012

21%
2013

23%
2014

23%
2015

MOBILE APPLICATIONS
Consumers are less likely to switch to another platform if they have to buy all their applications 150,000 again.

The BlackBerry is upgraded to include voice and data transmissions. E-mail capabilities are improved.

2003 & 2005

2003

BlackBerry 7200 colour is released.

Oprah Winfrey introduces the BlackBerry 7105t during a Favourite Things segment on her talk show.

2006

RIM and NTP sign an agreement for $612 million to resolve patent dispute.

2007

The Apple iPhone and the Android operating system by Google is announced.

Smartphone 25,000 Apps

Sources: Generation-NT.com, Loopinsight.com, Wikipedia, Finance.yahoo.com INFOGRAPHIC BY JUSTIN STAHLMAN/QMI AGENCY