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Table Of Contents

Sub-objectives:
INTRODUCTION
OBJECTIVES:
LEADERSHIP THROUGH TECHNOLOGY:
LEADERSHIP THROUGH INNOVATION:
LEADERSHIP THROUGH QUALITY:
LEADERSHIP THROUGH PERFORMANCE:
THE PRODUCT MIX:
Home Appliance Division:
MARKETING ORGANIZATION:
Geographical Set-up:
The Distribution Set-up:
Marketing Organisation Structure:
a)Head-Corporate Marketing:
c)HRD and Personnel & Administration (P&A) :
d)EDP and MIS:
SALES ORGANISATION:
INTRODUCTION:
The Rooms Side Close Cycle ±
The Outdoor Open Cycle ±
The Refrigerant Cycle or Gas-
TYPES OF AIRCONDITIONERS (AC):
Cassette & Tower AC
Models of Videocon Window AC:-
MODELS OF VIDEOCON SPLIT AC:-
VAS T102
VA 2400 SPT (TOWER AC)
RC 30 SPT (TOWER AC)
VA2400 SPCA (CASSETTE AC)
RC 30 SPCA (CASSETTE AC)
SALIENT FEATURES OF WINDOW AC:-
SALIENT FEATURES OF SPLIT AC:-
SALIENT FEATURES OF CASSETTE AC:-
SALIENT FEATURES OF TOWER AC:-
TECHNICAL SPECIFICATION:-
INTRODUCTION: (About Air-conditioners)
THE INDUSTRY:-
THE GOVT. POLICY REGARDING A.C.¶S:
DEMAND:-
PROFITABILITY:-
IMPORTANT FACTORS:
BRIEF ABOUT COMPETITORS PROFILE:
DATA SOURCES :-
RESEARCH INSTRUMENTS :
Here,
LIMITATIONS :
CONCLUSION :-
Relating to Customers :
Relating to Dealers :
RECOMMENDATIONS :-
Price :
Sales Promotion :-
Promotion Schemes :
Advertisement :
Contact Building :
Display Model :
Product :
Availability :
Range :
Grills Protection :
Different Models :
Sales Force / Training :
After Sales Service :
Finance Scheme :
Leaflets :
Technical Education :
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Published by Priyanka Gupta

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Published by: Priyanka Gupta on Jun 24, 2011
Copyright:Attribution Non-commercial

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12/01/2012

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