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Lokmat Newspaper Rupesh Kumar

Lokmat Newspaper Rupesh Kumar

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Published by: rupeshverma491993 on Jun 24, 2011
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10/18/2013

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LOKMAT
INTRODUCTIONLokmat
is the largest read & circulated Marathi language newspaper. It is the fifthlargest Indian daily and in Marathi, it is the largest selling daily with 9 lack copies aday. Lokmat has a total readership of 23.67 million. Its registered and corporate officesare located in Mumbai, Maharashtra (India) and its main administrative center is locatedat Lokmat Building, Lokmat Square, Nagpur (India).Lokmat Group is a Marathilanguage newspaper publisher in India. The company publishes three daily newspapersin English, Hindi and Marathi. It recently entered television broadcasting through a joint venture with IBN. 45000 copies produce per hours. Overall M.H. 13 printingcenter and manufacturing cost 4.70 paise and sale product cost 3.50 paise. Higher costin production dhanterash (Diwali) cost of Rs. 16 to 18.Daily 120000 unit producednewspapers.Founded Jawaharlal DardaLanguage: - Marathi -
 Lokmat 
,Hindi -
 Lokmat Samachar 
,English -
 Lokmat Times.
Edi
t
i
ons
Lokmat has 11 Marathi editions in Maharashtra. Nagpur (including Yavatmal,Wardha, Gondia, Amravati and Gadchiroli supplements),Aurangabad (including Separate Hello Lokmat Supplement For 8 Districts inMarathwada), Mumbai (including Ratnagiri & Sindhudurg), Pune, Ahmednagar (including Shirdi and Beed), Solapur, Kolhapur (including Sangli & Satara),Nashik,Jalgaon (inclusive of Dhule and Nandurbar), Akola (including Buldhana, Washim andsupplements),Goa.Lokmat also caters to the Marathi speaking population outside Maharashtra. It haseditions in Indore (Madhya Pradesh) and Belgaum (Karnataka). On 21 April 2009,Lokmat launched its Goa edition (Marathi) primarily for the Marathi-speaking population of north and north-east Goa.
 
Newspaper Pro
duc
t
i
on
An aggregate of printing processes, whose scope and character are determined by thecirculation, volume, and frequency of publication of the newspaper.The characteristics of newspaper production, in contrast to other specialized printing processes, are an operational interdependence between the editors and the printingoffice employees, based on a strictly established hourly schedule, and the utilization of highly productive equipment to expedite the typesetting, preparation of engraving platesand matrices, casting of stereotype blocks, printing, and delivery of the newspaper.
T
i
e-
u
p w
i
th Jo
u
rnal
i
sm Colleges
In April 1999, Lokmat entered into collaboration with the Horniman College of Journalism and Mass Communication run by the Maulana Azad Education Trust(MAET). Lokmat agreed to offer theoretical education and practical training in differentdisciplines of journalism as well as provide on-the-spot training in different departmentsof newspaper production.
MANUFACTURING PROC
ESS
 Typesett
i
ng
The composing room receives the story in an electronic format, with the computer textfile already translated with typeset codes. In a typeset file, the characters are of the same"type"- style, size, and width - as they appear on the pages of the newspaper. Thesetting of stories into the type that a reader sees went unchanged for several decadesuntil the latter years of the 20th century. Well into the 1800s, type was set by hand,letter by letter. Individual lines of type were then placed by hand onto a page form.When a page was completed, it was then sent to a stereotyping room where a curvedmetal plate was made from the page form. Modern technology has replaced theLinotype process through a method called phototypesetting. The first step in this process is the transfer of the dummy to the page layout section of the newspaper. There,an operator transfers the instructions on the dummy into a rough page prototype. A printed version may be looked over and adjusted several times by one of the reporterswhose story is featured as well as by the copy editor. If another breaking story comesin, this page layout can be altered in a matter of minutes.
 
 
Ink 
Ink is crucial. Ink is delivered every day from our suppliers. There are differentqualities of inks, but we generally stick to one. We use four colours which enables us(by mixing) to get 4 colour we want. The colours are black, cyan (blue), magenta andyellow. The inks that we use are hydrophobic ('water-fearing').
Plate
 In order to get the image onto the paper we need aluminium plates. These have a special polymer coating which allows the ink to stick to certain areas. The process starts withmakin the plates. The film of the page, usually done two pages at a time, is then placedon a lighted box. Next, an aluminum plate containing a light-sensitive coating is placedon top of the image of the pages.The way first, get sent negatives of the newspaper page by computer. These are then putin a machine which shines UV light through them onto the plate. The photo-sensitive polymer on the plate absorbs the light and an image of the negative is left on the plate.This is a clever polymer, in that it attracts the ink where it is exposed and where thereshould be nothing, the ink falls straight off. One plate is made for each colour. This process has now been largely superseded by a process called computer to plate (CTP).This is where the image is etched directly from the computer onto the plate using alaser.When they are made, the plates are put on a rotating cylinder alongside the other platesfor that paper. The paper is then fed into the press. Presses were invented by JohannesGutenberg. He was a German inventor. He invented the press in around 1436 followingdevelopment by the Chinese as early as the 10th century. The route that the paper takesaround the press is called the web. This decides how many pages the paper is and wherethe colour pages are going to be. When the press is ready to run, the ink is switched onand the cylinders on the press rotate very fast and print the newspaper.
Image Transfers
The final version of the page is then approved by the editor on duty - sometimes a nighteditor in the case of a paper that is slated for a morning edition - and sent over to a process department. There, the page is taken in its computer format and transferred vialaser beams onto film in an image setter apparatus. The operator then takes the film to a processor in another section of the paper, who develops it and adjusts it for its finallook. Photographs are scanned into another computer terminal and inserted into the page layout. The pages that are set to be printed together are then taped down onto adevice called a "stripper," and an editor checks them over once more for errors. The

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