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Tivo Premiere Elite Analog Waiver

Tivo Premiere Elite Analog Waiver

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Published by: davezatz on Jun 24, 2011
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06/24/2011

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DOCKET
FIlE
COpy
O P J G ~
/l7B
/1-
/()S
STAMP
&
RETURi'l
BEFORE
THE
FEDERALCOMMUNICATIONSCOMMISSION
WASHINGTON,
D.C.20554
IntheMatter
of
TiVoInc.PetitionforWaiver
of
Sections15.118(b),15.123(b)(l),and15.123(c)
of
theCommission'sRulesTo:TheSecretary'sOfficeAttn:TheMediaBureau
)))
)
))))
FILED/ACCEPTED
JUN
-
7
?011
Federal
Commonicallons
Commission
Office
01
theSecrelary
MatthewZinnSeniorVicePresident,GeneralCounselSecretary
&
ChiefPri
vacy
Officer2160GoldStretP.O.Box2160Alviso,CA95002-2160(408)519-9100June7,2011
PETITION
FOR
WAIVER
TiVoInc.Gary
S.
LutzkerJason
E.
Rademacher
Dow
LOHNES
PLLC
1200NewHampshireAvenue
N.W.
Suite800'Washington,D.C.20036(202)776-2000ItsAttorneys
 
TABLEOFCONTENTS
PAGE
SUMMARy
iiBACKGROUND2DISCUSSION4
I.
Waiver
of
theDCRCertification,Labeling,andMarketingRulesWillFurtherLongstandingCongressionalGoals,theCommission'sNavigationDevicesPolicies,andConsumerWelfare4
A.
AWaiverWillFurtherCongressionalGoalsandtheCommission'sNavigationDevicesPolicies5
B.
AWaiverWillBenefitConsumers7
C.
TiVo'sMarketingWillEnsureThatthePremiereEliteIsOnlyDeployedinDigitalCableSystems8
D.
TiVo'sCommitmentToIntroducingNewandImprovedCableServicesandEquipmenttoDigitalCableConsumersJustifiesWaiver
of
theRulesPursuanttoSection629(
c)
11
CONCLUSION
12
 
SUMMARY
TiVoInc.("TiVo")ispreparedtobringtotheconsumerretailmarketanexcitingnewfourtuner,all-digitaldigitalvideorecorder("DVR")thatpromisescustomersincreasedrecordingcapability,increasedcapacity(300HDhours),reducedpowerconsumption,andaspace-savingdesign.Thisdevice-thePremiereElite-willprovideanewoptionforconsumersthatcurrently
can
obtainanall-digital
DVR
onlyfromamultichannelvideoprogramdistributorliketheirlocalcableoperator.TiVoalreadyistakingordersforaversion
of
thePremiereElitefromcableoperatorsfordeploymentlaterthisyeartocustomersserved
by
digitalcablesystems,butTiVoalsoseekstoofferitdirectlytoconsumersserved
by
suchsystems.TiVo'sentranceintotheretailmarketforall-digitalDVRswillprovideexactlythetype
of
competitionCongresssoughttofosterwhenitenactedSection629
of
theCommunicationsAct(the"Act").TobringretailconsumersthePremiereElite,however,TiVorequiresawaiver
of
theCommission's"DigitalCableReady"certification,marketing,andlabelingrules(the"DCRRules").Underthecurrentrules,CableLabscannotcertify,andTiVocannotverify,aunidirectionalcableproduct("UDCP")suchasthePremiereEliteforretailsaleunlessitincludesananalogtuner.Thisrequirementmadesensewhenitwasproposedandadoptedyearsago,buttodayitthreatenstostifleinnovationinthenavigationdevicesmarket
by
preventingcompanieslikeTiVofromservingcustomersthatreceivealltheirprogrammingindigitalformatandhavenoneedforlegacyanalogtuners.MaintainingananalogtuningrequirementfortheTiVoPremierElitewouldincreaseproductioncostsandthepricetotheconsumer
by
$80-100,increasethedevice'spowerconsumption
by
one-third,andincreasethedevice'ssizeinanelectronicsmarketwherereducedsizeofteninfluencesconsumerdecisions.Moreover,thecustomersTiVoistargetingwiththePremiereElitesubscribetocablesystemsthatprovidealltheirservicesindigitalformat,sotheyhavenoneedordesireforanalogtuners.ToensurethatconsumersfullyunderstandthePremiereElite'scapabilities,TiVoplansanaggressivemarketingandcustomersupportcampaignthatwillproperlymatchthePremiereElitewiththeall-digitalcustomersTiVoisseekingtoserve.
11

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