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FINAL PROJECT REPORTON³STUDY ON PRICING POLICIES OF MEDICINES INPHARMACEUTICAL COMPANIES´
 
A report submitted to Ishan Institute of Management & Technology, Greater Noidaas a partial fulfillment of full time Post Graduate Diploma in BusinessManagement.UNDER GUIDENCE OFDR. RAKESH SHARMA
SUBMITTED TO: SUBMITTED BY:
 
Dr. D.K. GARG Ketan Kumar AgrawalCHAIRMAN ENR No. 14112IIMT, Greater Noida. Batch: 14
th
PGDBM(MARKETING)
ISHAN INSTITUTE OF MANAGEMENT &TECHNOLOGY
1A, KNOWLEDGE PARK - I, Greater Noida, Distt. GB Nagar (U.P)Website:
www.ishanfamily.com
,E-Mail:student@ishanfamily.com 
 
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ACKNOWLEDGEMENT
It is the great pleasure to have this opportunity for the preparation of this project. We have highlyobliged by Ishan Institute of management & Technology for giving the opportunity of this dissertation.I take the opportunity to express our gratitude to all of them, who in some or the other way helped us toaccomplish this project. A large number of individuals have contributed directly or indirectly in this project. I am thankful to all of them for their help and encouragement.I take an opportunity to acknowledge my indebted to
Dr. D. K. Garg (Chairman, IIMT), 
Dean Sir 
Prof. M.K. Verma,
and all the staff of the PGDM department for making available all facilities infulfilling the requirement for the reasonable work.I wish to acknowledge my thanks to my guide
Dr.
 
Rakesh Sharma
for their valuable co-operation andefforts for the preparation of this project.Last but not least, We also very much thankful to our parents, brother and sisters for their continuousencouragement and moral support during this project and other people who helped us in preparing this project knowingly and unknowingly.Date: -
Ketan Kumar Agrawal
Place:-
Enr No.- 14112Batch: 14
th
PGDM(Marketing)
 
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DECLARATION
The final project report on
³Study on pricing policies of medicines in pharmaceuticalcompanies´
under guidance of Dr. Rakesh Sharma is the original work done by me. This is the property of the Institute and use of this report without prior permission of the institute will beconsidered illegal and actionable.
Date: Signature
 Name: Ketan Kumar AgrawalENR No: 14112
Batch:
PGDBM (MARKETING)
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