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Service Innovation

Service Innovation

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IN THIS SUMMARY
In Service Innovation, innovation strategist Lance A. Bettencourt shows marketers what they need to do to ensure that customers’ service needs are met. Based on the author’s nearly 20 years of experience helping major corporations in the insurance, financial services, information services, professional services, and other service industries innovate, the book provides concrete, practical advice on crafting strategies that will help companies develop the innovative services they need to remain or become competitive. It shows readers how they can adopt outcome-driven innovation, which focuses on what the customer wants to achieve. Although the book’s focus is on services, most of its insights and recommendations also apply to product innovation as well.

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http://www.bizsum.com/summaries/service-innovation
IN THIS SUMMARY
In Service Innovation, innovation strategist Lance A. Bettencourt shows marketers what they need to do to ensure that customers’ service needs are met. Based on the author’s nearly 20 years of experience helping major corporations in the insurance, financial services, information services, professional services, and other service industries innovate, the book provides concrete, practical advice on crafting strategies that will help companies develop the innovative services they need to remain or become competitive. It shows readers how they can adopt outcome-driven innovation, which focuses on what the customer wants to achieve. Although the book’s focus is on services, most of its insights and recommendations also apply to product innovation as well.

SUBSCRIBE TODAY
http://www.bizsum.com/summaries/service-innovation

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Categories:Types, Business/Law
Published by: Business Book Summaries on Jun 24, 2011
Copyright:Traditional Copyright: All rights reserved

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09/05/2013

original

 
SERVICE INNOVATION
How To Go From Customer Needs toBreakthrough
AUTHOR: Lance A. BettencourtPUBLISHER: McGraw-HillDATE OF PUBLICATION: 2009221 pages
 
Service Innovation By Lance A. Bettencourt
FEATURES OF THE BOOK
In
Service Innovation
, innovation strategist Lance Bettencourtshows marketers what they need to do to uncover customer serviceneeds and ensure that these needs are met. Although the book¶sfocus is on services, its model for innovation applies to products aswell.

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