Cover.
A Little Bit About Us…
Why
We’re Here…
To Assist the BrooklandCommunity in Defining a Brand for 12
th
Street.
Marketing &MultimediaArchitectureBrokerage &Retail StrategiesInterior &Urban DesignBranding
1.To raise awareness of the neighborhood in thecity-wide context.2.To generate awareness of the
neighborhood’s
intrinsic value. (e.g., proximity todowntown, architectural significance, walkability, parks, etc.)3.TodistinguishBrooklandfrom other nearby neighborhoods.4.To differentiate 12
th
Street from other areas
–
to create amicro-neighborhoodwith a unique niche.5.To give community members and local retailerssomething tangibleto identifywith and organize around.6.To give people analternative to any negative preconceptions
–
to create a newset of perceptions.
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Brookland Implementation Task Force Branding Workshop
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