1.To raise awareness of the neighborhood in thecity-wide context.2.To generate awareness of the
intrinsic value. (e.g., proximity todowntown, architectural significance, walkability, parks, etc.)3.TodistinguishBrooklandfrom other nearby neighborhoods.4.To differentiate 12
Street from other areas
to create amicro-neighborhoodwith a unique niche.5.To give community members and local retailerssomething tangibleto identifywith and organize around.6.To give people analternative to any negative preconceptions
to create a newset of perceptions.