Headquartered in the US, Reebok is worldwide designer, marketer and distributor of sports,fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, Jofa,Koho and Greg Norman brands. Reebok announced in August 2005 that it would be mergingwith Adidas. Reebok is an American-inspired, global brand that creates and markets sports andlifestyle products built upon a strong heritage and authenticity in sports, fitness and women’scategories. The brand is committed to designing products and marketing programs that reflectcreativity and the desire to constantly challenge the status quo.
Reebok started its operations in India in 1995. Headed by Managing Director Mr. SubhinderSingh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata andBangalore and ranks at the top amongst international footwear companies in India. TheCompany's brand vision is fulfilling potential, its mission – Always challenge and lead throughcreativity. Reeboks brand values are authentic, individualistic, courageous, empowering,innovative and real. Reebok has introduced its internationally acclaimed fitness programs inIndia, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitnessinstructors, personal trainers and health club owners. Reebok has trained and certified more then800 trainers till now.Reebok India commands a 54% market share in the premium sportswear industry according tothe calendar year December 2008. Its revenue has touched 1400 Crores (at retail price) in 2008.It plans to increase the store count from the existing 500 to over 600 before 2007. Reebok reaches out to its target customers through its 500 exclusive Reebok Stores, 200 Shop in the shopoutlets & 2500 dealer outlets. Reebok has the single largest store in Hyderabad.