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Communication Strategy Reebok

Communication Strategy Reebok

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Published by debaion

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Published by: debaion on Jun 26, 2011
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06/26/2011

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A
 
REPORT
 
ON
 
COMMUNICATION
 
STRATEGIES
 
OF
 
REEBOK
 
Introduction
Company Background
Headquartered in the US, Reebok is worldwide designer, marketer and distributor of sports,fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, Jofa,Koho and Greg Norman brands. Reebok announced in August 2005 that it would be mergingwith Adidas. Reebok is an American-inspired, global brand that creates and markets sports andlifestyle products built upon a strong heritage and authenticity in sports, fitness and women’scategories. The brand is committed to designing products and marketing programs that reflectcreativity and the desire to constantly challenge the status quo.
Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. SubhinderSingh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata andBangalore and ranks at the top amongst international footwear companies in India. TheCompany's brand vision is fulfilling potential, its mission – Always challenge and lead throughcreativity. Reeboks brand values are authentic, individualistic, courageous, empowering,innovative and real. Reebok has introduced its internationally acclaimed fitness programs inIndia, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitnessinstructors, personal trainers and health club owners. Reebok has trained and certified more then800 trainers till now.Reebok India commands a 54% market share in the premium sportswear industry according tothe calendar year December 2008. Its revenue has touched 1400 Crores (at retail price) in 2008.It plans to increase the store count from the existing 500 to over 600 before 2007. Reebok reaches out to its target customers through its 500 exclusive Reebok Stores, 200 Shop in the shopoutlets & 2500 dealer outlets. Reebok has the single largest store in Hyderabad.
Reethink.Reesport.Ree joy.Reebok
 
 
Corporate Goals
Reebok’s Vision
Reebok is dedicated to providing each and every athlete - from professional athle
 
tes torecreational runners to kids on the playground - with the opportunity, the products, and theinspiration to achieve what they are capable of. We all have the potential to do great things. As abrand, Reebok has the unique opportunity to help consumers, athletes and artists, partners andemployees fulfill their true potential and reach heights they may have thought un-reachable.
Reebok’s Mission
At Reebok, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention. Reebok creates products and marketingprograms that reflect the brand’s unlimited creative potential.
Corporate Responsibility
 
Reebok’s Purpose
 
To Empower Global Youth to Fulfill their Potential
Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand. For two decades, Human Rights, through the Reebok Human Rights program, were theprimary focus of this effort. Reebok has expanded on what had been built and created a GlobalCorporate Citizenship platform with a purpose for the brand that will help underprivileged,underserved youth around the world fulfill their potential and live healthy, active lives.

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