Qge ykde k` _ei 9&2 jf Jqldjlf dkmld mlcrljof}8 qge ml}e k` 92<2 yeojkfld edemqjkf}
<& Jfqykaumqjkf
@ky edemqjkf mlcrljofjfo lfa rkdjqjmld mkccufjmlqjkf$ _ei 9&2 gl} yerye}efqea l rlylckufqjffkplqjkf mkcrlyea qk _ei <&2 jf qglq jq lddkw} u}ey} qk ie lmqjpe rykaumey} k` wei mkfqefq}$ lfaqk jfqeylmq wjqg wei}jqe}$ lrrdjmlqjkf} lfa kqgey rekrde& Clfz }mgkdly} ” l} wedd l} lmqjpj}q oykur}kf qge _ei ” glpe qgu} }eef qge}e
few ceajl
l} lf erkmgld krrkyqufjqz `ky jcrykpjfo mjpjm rlyqjmjrlqjkf$ lfa `ky aepedkrjfo ‗ikqqkc#ur‚ mlcrljof} 'Nldfe} 922:*&Gkwepey$ clfz }quaje} jfajmlqe qglq qge rk}jqjpe e``emq} k` _ei 9&2$ ikqg kf qge ye}udq} k` edemqjkf}lfa kf mjpjm efoloecefq$ ye}q urkf qge wjaey jf}qjquqjkfld lfa }kmjld efpjykfcefq 'Lf}qela lfaMglawjmn 922:*&@uyqgeyckye$ ie}jae} qge }k”mlddea ‗krqjcj}q}‚ lfa uqkrjlf}$ }kce }mgkdly} glpe rkjfqea kuq qglqclfz ‗k``djfe‚ jfe|uldjqje} mlf l``emq kfdjfe rlyqjmjrlqjkf lfa efoloecefq 'Lf}qela Mglawjmn 922:*& Flc lfa ]qykcey#Olddez '92<<*$ `ky elcrde$ glpe yemefqdz lyouea qglq }kmjk#emkfkcjmlddzlaplfqloea lye cumg ckye djnedz qk ak kfdjfe rkdjqjmld lmqjpjqje}&Qgj} rkjfq j} rlyqjmudlydz yedeplfq wgef lfldz}jfo Jqldz$ l mkufqyz qglq }gkw} l oyelq jfqeyfldaj``eyefqjlqjkf `ykc qge }kmjld$ mudquyld lfa emkfkcjm rkjfq k` pjew& Qge lmme}} qk qge Jfqeyfeq$ lfa iyklailfa lmme}} jf rlyqjmudly$ j} ld}k ufe|uld$ wgjde oefeyld jfajmlqky} rk}e qge mkufqyz cumg iedkw qge Euykrelf lpeyloe '1:% p}& kpey 02%*& Fepeyqgede}}$ qgeye mlf ie djqqde akuiq qglq qge}e mglfoe} lye akkcea qk aeerdz qylf}`kyc$ ejqgey jfqge }gkyq ky jf qge dkfo qeyc$ qge ruidjm }rgeye ” qglq j}$ qge }z}qecjm yedlqjkf} ieqweef rkdjqjm}$ceajl lfa mjpjd }kmjeqz ” epef j` qge ajyemqjkf j} }qjdd ufryeajmqlide&Qge}e qylf}`kyclqjkf}$ wgjmg }qlfa jf qge ilmnoykufa k` l oefeyld myj}j} k` rkdjqjmld yerye}efqlqjkflfa qylajqjkfld rlyqje}$ mlf ld}k ie }quajea l} jffkplqjkf rykme}}e}$ wgjmg jfpkdpe l rduyldjqz k` }kmjld lmqky}8 mlfajalqe}$ l} wedd l} rlyqje} 'ikqg lq l mefqyld lfa l dkmld deped*$ mjpjd }kmjeqz$ ereyq}lfa }remjldj}ea mkccufjmlqjkf loefmje}&_jqg ye`eyefme qk qge Jqldjlf }jqulqjkf$ `ky elcrde$ jq j} rk}}jide qk gzrkqge}j}e qglq welnfe}}e} jfmjpjmfe}} lfa rlyqjmjrlqjkf mudquye$ qemgfkdkojmld ilmnwlyafe}}$ lfa ye}j}qlfme} wjqgjf rlyqje}yejf`kyme elmg kqgey jf l pjmjku} mjymde$ }dkwjfo akwf mglfoe&<
Kf qge kqgey glfa$ }quaje} mkfaumqea jf kqgey Euykrelf mkufqyje} yepeld l oefeyld jfmdjflqjkfqkwlya l ‗qylajqjkfld‚ ky djcjqea u}loe k` }kmjld qkkd} iz mlfajalqe} lfa rlyqje}& Rlyqjmudlydzjfqeye}qjfo j} qge erye}}jkf ‗_ei <&5‚$ jfqykaumea iz Hlmn}kf lfa Djddeney '922:* qk ae}myjie qge}qylqeoje} lakrqea iz Iyjqj}g rlyqje} qk oljf qge laplfqloe} k` ikqg _ei <&2 ‑ mefqyld mkfqykd kfqge jf`kyclqjkf `dkw ‑ lfa _ei 9&2 ‑ j&e& jfqeylmqjpjqz& ‗_ei <&5‚ }qylqeoje} mlf ie }eef l} qgewlz jf wgjmg rlyqje} aeld wjqg qge ‗rykidec‚ k` mkfqjfuku} jffkplqjkf$ ayjpef iz qge Jfqeyfeq&Gkwepey$ dkmld jfqeylmqjkf} lckfo kyolfj}lqjkfld `lmqky}$ }eqqdea mkccufjmlqjkf rylmqjme} lfa qgewjaey }kmjld lfa jf}qjquqjkfld efpjykfcefq$ clne jq aj``jmudq$ j` fkq jcrk}}jide$ qk laplfme l oefeyldjfqeyryeqlqjkf qk }umg azflcjm rykme}}e} k` mglfoe&Qgj} }quaz wl} mkfaumqea auyjfo qge 92<2 Jqldjlf yeojkfld edemqkyld mlcrljof$ jf kyaey qk erdkyejfqeylmqjpjqz ‑ l} l wlz `ky jcrykpjfo rlyqjmjrlqjkf$ jf`kyclqjkf$ lfa jfqeye}q$ lfa qgeyedlqjkf}gjr} ieqweef mjpjd }kmjeqz lfa rlyqje} ‑ wjqgjf qge wei}jqe} k` qge mlfajalqe}&Qge edemqjkf jfpkdpea <= yeojkf} lfa 59 mlfajalqe} qk qge rye}jaefmz 'Qlide <*8 }kce alql `ykc lfkfokjfo }quaz kf 92<< clzkyld edemqjkf} wjdd ie ld}k rye}efqea$ qk rykpjae `uyqgey edecefq} k` mkcrlyj}kf&Qlide <8 Mlfajalqe} iz Rlyqje} '92<2 Yeojkfld Edemqjkf}*&
Rlyqje}Fk& k` mlfajalqe}Yeojkf}Fk& k` mlfajalqe}
Rlyqjqk Aeckmylqjmk<<Il}jdjmlql1Rkrkdk aeddl Djieyqâ<2Mldliyjl=Deol Fkya=Mlcrlfjl1Dj}ql Ikfjfk=Ecjdjl#Ykclofl1Ckpjcefqk 5 ]qedde5Dlxjk=UAM5Djouyjl=@kyxl Fukpl=Dkcilyaz5@eaeylxjkfe aeddl ]jfj}qyl9Clymge=Jqldjl aej Pldkyj<Rjeackfq1]jfj}qyl Emkdkojl Djieyqâ<Lrudjl1ldqyk7Qu}mlfz5Uciyjl=Pefeqk?
QKQLD5959
9
9& Ceqgkakdkoz lfa ae`jfjqjkf}
9&<& Jfqeylmqjpjqz
L}}ucjfo l} l }qlyqjfo rkjfq qge `kuy deped} k` jfqeylmqjpjqz rykrk}ea iz Plf Ajhn '<:::*
$ ]qykcey#Olddez '9222* jaefqj`je} qwk qzre} k` jfqeylmqjkf} kf qge _ei8 mkcruqey# ky feqwkyn#ceajlqea
guclf
jfqeylmqjkf$ lfa
ceajl
#jfqeylmqjpjqz$ qge rk}}jijdjqz k` jfqeylmq wjqg qge ceajuc jq}ed`& Qgj}}emkfa qzre k` jfqeylmqjpjqz ®lddkw} mlcrljof} qk myelqe l
}jcudlmyuc
k` jfqeylmqjkf ieqweefmlcrljof} lfa mjqjxef}¾ ']qykcey#Olddez @kkq 9229*&Jf 9221$ qge luqgky rykrk}ea l }djogqdz aj``eyefq aj}qjfmqjkf ieqweef ‗jfqeylmqjpjqz ieqweef rekrde‚l} l rykme}}$ lfa ‗jfqeylmqjpjqz ieqweef rekrde lfa mkcruqey} ky feqwkyn}‚ l} l rykaumq$ ykuogdzmkyye}rkfajfo qk qge `kycey mkfmerq k` ‗ceajl#jfqeylmqjkf‚$ lfa yedlqea qk qemgfkdkoz ']qykcey#Olddez 9221*&Jfqeylmqjpjqz ake} fkq jcrdz lmquld jfqeylmqjkf$ ky
yeld
yedlqjkf}gjr}& @ky jf}qlfme$ jf l idko$ qgekrrkyqufjqz qk mkccefq ake} fkq jcrdz qglq qge pj}jqky} wjdd lmqulddz mkccefq$ fky qglq qge luqgky wjdd yela mkccefq}$ ky yerdz& Ckye jcrkyqlfqdz$ mkccefqjfo kf l idko ky rk}qjfo kf qge wldd k` l`lf rloe ake} fkq jcrdz l yeld lfa celfjfo`ud yedlqjkf}gjr ieqweef qge luqgky lfa gey yelaey} +pj}jqky}& Kf qge kqgey glfa$ jfqeylmqjpjqz mlf ie e``emqjpedz efmkuyloea 'ky aj}mkuyloea* qgykuogqeq} 'Qylcced
eq ld
& 9220*$ jfaerefaefqdz `ykc qge u}e k` }kmjld ceajl l} }umg&Qgj} }quaz ljcea lq lfldz}jfo qge u}e k` }kmjld qkkd} iz qge mlfajalqe}$ jf qeyc} k` rye}efme +li}efme k` meyqljf `elquye}$ mkf}jaeyea l} ‗}kmjld‚ l``kyalfme}8 jf qgj} }ef}e$ jq lfldz}e}
jfqeylmqjpjqz
$ylqgey qglf lmquld
jfqeylmqjkf}
& Jf kyaey qk olqgey jf`kyclqjkf kf jfqeylmqjkf}$ gkwepey$ l mkfqefqlfldz}j} k` mlfajalqe}‚ ce}}loe} kf Qwjqqey '‗qwjq}‚* gl} ieef mlyyjea kuq
&
9&9& Jfajmlqky}
Qk l}}e}} mlfajalqe}‚ wei rye}efme$ qge `kddkwjfo jfajmlqky} glpe ieef u}ea8
•
Ej}qefme k` l rey}kfld wei}jqe 'k weidko*8 wjqg qge rk}}jijdjqz k` mkccefqjfo 'pldue 39*$ wjqgkuq rk}}jijdjqz k` mkccefqjfo + }qlqjm wei}jqe '<*$ fkfe '2*>
<
®'l* jfqeylmqjpjqz ieqweef guclf iejfo}$ 'i* ieqweef guclf iejfo} lfa ceajl ky clmgjfe}$ 'm* ieqweef guclf iejfo} iz celf} k` ceajl$ lfa epef 'a* ieqweef ceajl ky ieqweef clmgjfe} 'qemgfjmld jfqeylmqjpjqz*¾ ']qykcey#Olddez @kkq 9229*
9
Ldqgkuog `ly de}} rkrudly qglf @lmeikkn jf Jqldz$ Qwjqqey j} rlyqjmudlydz jfqeye}qjfo jf qglq jq j} l rdlq`kyc il}jmlddzmkfmejpea qk jfqeylmq$ lfa qk jfqeylmq ruidjmdz& Qgj} jcrdje}$ `ykc l qemgfjmld rkjfq k` pjew$ qglq kf Qwjqqey 'ufdjnekf @lmeikkn*$ ce}}loe} }efq iz u}ey} lye ” iz ae`ludq ” ruidjm$ lfa mkf}e|uefqdz lmme}}jide qgykuog LRJ'Lrrdjmlqjkf Rykoylccjfo Jfqey`lme* ky Y}} @eea& Jq j} qgu} rk}}jide qk akwfdkla qwjq}‚ qeq} lfa lfldz}e qgec&
=
The role of Web 2.0 in Italian local campaigns: the case of 2010 regional elections
DRAFT. Presented at the International conference "Leadership. Leaders and new trends in political communication", Rome, May 20-21 2011
366
Reads
0
Readcasts
0
Embed Views
More From This User
Notes
Load more
