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HP dREAMcOLOR LP2480ZX PROFESSIONAL dISPLAY

and applications in product design

If youre an artist or designer developing product concepts, you know that the pressure is on to turn things quicklywhile still producing high-quality work. The last thing you need is for a design to show up for a review with colors that don't quite match your concepts. The entire product design workflow needs to comprehend color management, from the artists desk to manufacturing. HP DreamColor Technologies, and specifically the HP DreamColor LP2480zx Professional Display, facilitate just that: they make it easy to produce accurate, predictable, and consistent color across a projects workflow. Keep the color you intended After working on a design and getting just that perfect color match, the challenge is to keep the same colors all the way to manufacturing. With HP DreamColor Technologies, your design teams can lock-in a color space for the entire projectallowing color accuracy and consistency from concept through production. The factory-calibrated color spaces, available at the touch of a button, include Adobe RGB, sRGB, Rec. 709, Rec. 601 and DCI-P3 emulation (97%).

Replace that old CRT Because of their visual performance, you may still be using CRTs for your color-critical design work; LCD displays could not competeuntil now. The HP DreamColor LP2480zx display is an affordable alternative to expensive and power-hungry CRTs, and provides: Black levels that are up to 4x lower than LCD studio reference monitors priced up to 4x more 30-bit color resolution to reduce banding Five factory-calibrated color spaces An RGB LED backlight with wide gamut and programmable white point From blenders to concept cars, maintaining accurate and consistent color across your design process will help bring products to market sooner, with fewer surprises in deployment and production.

A typical product design workflow.

Distribution

Concepts

3
Group testing Manufacturing quality control

Reviews

Prototype development Worldwide design reviews

Manufacturing setup

Concept design

Prototypes/group testing
Devices enabled with HP DreamColor Technologies Color-critical areas

Production

HP DreamColor Technologies and product design workflows Whether youre using Microsoft Windows or Apple Mac OS, HP DreamColor Technologies can reduce overall design times and lower costs within your creative and design workflow: 1. During the creative process, artists and designers create concept sketches and paintingswith many different versions of product style and colors. The images are printed for review, where reviewers can make decisions on what they want to see in the final product. Color control is critical; not only is it important to be able to show the reviewers exactly what the designer intended, but it is also important accurately reproduce the color throughout the rest of the production process.

3. During product trials and focus group testing, feedback on colors is extremely important. Very minor adjustments in hue and saturation need to be accurately communicated back to the design process. A color-critical display helps testers immediately see slight changes in appearance. 4. Once in manufacturing, accurate color reproduction keeps the product colors consistent over the life of the product.

The next step in color management With the HP DreamColor LP2480zx display and HP DreamColor Engine Technologies, you get consistently easy and accurate color rendering throughout the design-to-production process, with the broadest color support and richest visual quality. The HP DreamColor LP2480zx display can help 2. In prototype development, the HP DreamColor you bring your product vision to life faster and with LP2480zx display gives designers accurate renditions repeatable precisionon one display or thousands of each concept; color space management, across multiple teams and throughout your enterprise. rich visual quality, and predictable results are critical. Plus, geographically dispersed review and development teams benefit from knowing that all the participantsregardless of their locationwill see the same colors.

Screen image courtesy of PAULIN.

To learn more, visit www.hp.com


2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. Adobe and Adobe RGB are trademarks of Adobe Systems Incorporated. 4AA2-0224ENE, May 2008

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