In her current capacity as President of EMD Serono Canada, she oversees one of Canada’s mostsuccessful commercial biotechnology companies, offering or developing niche prescription drugs inthe areas of neurodegenerative disease, endocrinology, rheumatology, oncology and fertility. Theyhave been named a GTATop Employer in both 2009 and 2010.Deborah serves on the Executive Committee and Board of Rx&D, chairs the Industry PracticesCommittee, and is a past board and executive committee member of BIOTECanada.In addition to her corporate responsibilities, Deborah is involved in her community and severalcharitable organization. She is a founding member of Women Against MS (WAMS) which is a specialfundraising group of the MS Society, the Toronto Humane Society, McMaster Children’s Hospital, andthe three organizations that EMD Serono actively supports—the Mississauga Food Bank, HaltonWomen’s Place and the Halton Learning Foundation.
JILLDONAHUE, Hba, MadEd
Speaker, Writer, Behaviour Change Consultant to PharmaExcellerate
Jill Donahue Hba, MAded, author of PERSUASION Rx: How to Influence Ethically (now CCPE’smost popular course), is fascinated with behaviour change in healthcare. Through her energizing keynotes, workshops, coaching and consulting, she brings the ah-ha’s to how toinfluence others—health care professionals, patients, your audience, your team, even your spouse. From ‘uninterested’to ‘on board’she has tips for every step of the way.While Jill brings a strong academic background to her work, what marvels her pharma clients isher talent to translate the theory of behaviour change to practical application to help pharmaprofessionals from all departments and health care professionals influence more effectively.Says one client:“Jill is the guru of behaviour change—the “go to” company for those in healthcare to learn howto influence behaviour change and improve patient outcomes.”Founder and chair of Bricks and Books, the “do good, feel good” leadership event of the year for pharmaceutical industryprofessionals, Jill and her volunteer team are creating good news headlines for the pharma community in Canada. Theyare aiming to build two schools in Nepal through this popular conference built by and for pharma. Mark your calendars for Oct 5, right here at Hilton Garden Inn. Early bird registration opens today March 30 at
.For insight on the ideas and solutions she offers, visit
. Look for the “Loot Bag" where you can downloada FREE self-reflection exercise and article “Are you an influencer? How to Influence in Pharma.”
Neuroscience Business Unit Director Allergan Inc.
Pat Forsythe,Neuroscience Business Director at Allergan Canada has over 20 years of sales andmarketing experience in the Canadian Pharmaceutical industry in a range of therapeutic areas fromSpecialty Biotech to traditional Primary Care. Prior to Allergan, Pat worked with Altana Pharma inthe Gastroenterology and Respiratory categories and with Roche in Hepatitis, Cardiovasculars and Antimicrobials. He started his career with the Upjohn Company of Canada.Pat's sales and marketing career has been characterized by a strong focus on a customer centricapproach balanced with the reality of the business needs. His work has been characterized byconstant innovation and an entrepreneurial approach to meeting customer needs.Pat has been involved in 12 product launches and is currently working with his team to prepare for additional launches in 2011 through 2014..