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Mobile Merger Agenda

Mobile Merger Agenda

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Published by Geoff Peterson
Mobile Merger is an online event aimed at helping you incorporate mobile into your business. Learn from 36 unique sessions around mobile marketing, mobile advertising, mobile design, mobile development and much more. 3 separate tracks and 27 hours of original mobile content will be recorded for on demand replay later. Engage and strategize with our expert speaker lineup. Network with other professionals in our private group. Review days worth of mobile building materials in our mobile locker, a value-add for all attendees. Space is limited for this sellout event! Secure your spot today!
Mobile Merger is an online event aimed at helping you incorporate mobile into your business. Learn from 36 unique sessions around mobile marketing, mobile advertising, mobile design, mobile development and much more. 3 separate tracks and 27 hours of original mobile content will be recorded for on demand replay later. Engage and strategize with our expert speaker lineup. Network with other professionals in our private group. Review days worth of mobile building materials in our mobile locker, a value-add for all attendees. Space is limited for this sellout event! Secure your spot today!

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Categories:Types, Brochures
Published by: Geoff Peterson on Jun 27, 2011
Copyright:Attribution Non-commercial

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06/27/2011

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Company LineupDiVe inTo moBiLe. aLL onLine.WHaT iSmoBiLe meRGeR?WHaT aRe THe TaKeaWayS?
While everyone else is staging expensive des-tination events, we’re busy bringing the sameexperience to you in a remote setting. No travelrequired. You don’t have to spend a fortune ontravel, hotels and meals to attend. This confer-ence is completely online. You “attend” from
the comfort of your home or ofce, using your 
computer to watch, listen and participate withspeakers and attendees in 36 unique sessions onmobile. Join any session live or watch later as ev-erything will be recorded for playback on demand.Space is limited. Secure your spot today.Mobile Merger is an online event aimed at helpingyou incorporate mobile into your business. Diveinto 36 unique sessions around mobile market-ing, mobile advertising, mobile design, mobiledevelopment and much more. 27 hours of originalcontent will be recorded for on demand replaylater. Engage and strategize with our expertspeaker lineup. Network with other professionalsin our private group. Review days worth of mobilebuilding materials in our mobile locker, a value-add for all attendees.Mobile from A-Z, including how to develop a mo-bile website, the business of iPhone apps, how tolaunch a successful mobile product, text messagecampaign development and execution, enablingcompelling and interactive engagements, in-storemobile strategies for retailers, location-basedmobile marketing, channeling success in mobileadvertising, contextual applications, emergingtechnologies, mobile commerce, tips for design-ing apps, mobile recruiting, 2D barcodes andmore.
 
moBiLe meSHCHanneLinG SuCCeSSin moBiLe aDVeRTiSinG
 ToWn HaLLinTRoDuCTion & KeynoTe
HoW To: LaunCH a SuCCeSSfuL moBiLepRoDuCT 
8:00am - 8:30amGeoff PetersonMobile Merger Founder 
The ofcial kickoff to Mobile Merger. Mobile Mesh is our keynotesession lled with input, soundbytes, mini interviews and short
videos featuring over 30 mobile leaders and experts in the indus-try, from Fortune 500 companies to emerging organizations. Geoff Peterson, Founder of Mobile Merger, will facilitate this collection of 
ndings giving the audience key insight into every facet of mobile
to start the event from mobile marketing, mobile advertising, mo-bile commerce, mobile development, mobile recruiting and muchmore. Companies and participants in this “mesh” will be updatedleading up to the event. Stay tuned!8:30am - 9:15amJeff PlaistedMicrosoftDirector of U.S. Sales and Strategy, Mobile AdvertisingSuccessfully leveraging mobile apps, browsers, search, video,and rich and local media to meaningfully impact the bottom linecan be challenging even for the most seasoned marketer. Joinus during this presentation to learn how world class brands arebreaking through the white noise of the medium and are utilizingthese and other mobile advertising channels to drive consumersthrough the purchase funnel – from awareness through purchaseand beyond – at scale.8:30am - 9:15amSaj SahayHewlett-PackardVP, Channel Marketing, Palm Global Business UnitYou’ve developed a mobile product or service such as an app,game, tool or device. The next step is to launch and go-to-market. How do you do this correctly? This session will give youeverything you need from Situation Analysis & Competitive Land-scape, Product Positioning & Identifying Key Point Of Differentia-tion, Competitive Analysis & Key Rebuttal Points, Go-to-MarketLaunch Plans and Pricing Strategy.
SiTuaTion RoommoBiLe LaB
3 STepS To a poWeRfuL TexT meSSaGe CampaiGn
8:30am - 9:15amKim Dushinski
Mobile Marketing Prots
PresidentIn this session, learn the three critical steps to conductingeffective text message campaigns for your business, includinghow to create a magnetic offer, how to successfully marketyour campaign and how to properly execute a strategic cam-paign. Get campaign ideas and live demos from an expert andmobile industry veteran in this interactive workshop.

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