moBiLe meSHCHanneLinG SuCCeSSin moBiLe aDVeRTiSinG
ToWn HaLLinTRoDuCTion & KeynoTe
HoW To: LaunCH a SuCCeSSfuL moBiLepRoDuCT
8:00am - 8:30amGeoff PetersonMobile Merger Founder
The ofcial kickoff to Mobile Merger. Mobile Mesh is our keynotesession lled with input, soundbytes, mini interviews and short
videos featuring over 30 mobile leaders and experts in the indus-try, from Fortune 500 companies to emerging organizations. Geoff Peterson, Founder of Mobile Merger, will facilitate this collection of
ndings giving the audience key insight into every facet of mobile
to start the event from mobile marketing, mobile advertising, mo-bile commerce, mobile development, mobile recruiting and muchmore. Companies and participants in this “mesh” will be updatedleading up to the event. Stay tuned!8:30am - 9:15amJeff PlaistedMicrosoftDirector of U.S. Sales and Strategy, Mobile AdvertisingSuccessfully leveraging mobile apps, browsers, search, video,and rich and local media to meaningfully impact the bottom linecan be challenging even for the most seasoned marketer. Joinus during this presentation to learn how world class brands arebreaking through the white noise of the medium and are utilizingthese and other mobile advertising channels to drive consumersthrough the purchase funnel – from awareness through purchaseand beyond – at scale.8:30am - 9:15amSaj SahayHewlett-PackardVP, Channel Marketing, Palm Global Business UnitYou’ve developed a mobile product or service such as an app,game, tool or device. The next step is to launch and go-to-market. How do you do this correctly? This session will give youeverything you need from Situation Analysis & Competitive Land-scape, Product Positioning & Identifying Key Point Of Differentia-tion, Competitive Analysis & Key Rebuttal Points, Go-to-MarketLaunch Plans and Pricing Strategy.
SiTuaTion RoommoBiLe LaB
3 STepS To a poWeRfuL TexT meSSaGe CampaiGn
8:30am - 9:15amKim Dushinski
Mobile Marketing Prots
PresidentIn this session, learn the three critical steps to conductingeffective text message campaigns for your business, includinghow to create a magnetic offer, how to successfully marketyour campaign and how to properly execute a strategic cam-paign. Get campaign ideas and live demos from an expert andmobile industry veteran in this interactive workshop.