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Interbrand began in 1974 when the world thought of brands as just another word for logo. We have changedthe dialogue, defined the meaning of brand management,and continue to lead the debate on understanding brandsas valuable business assets. We now have nearly 40 officesand are the world’s largest brand consultancy. Our practicebrings together a diverse range of insightful right- andleft-brain thinkers making our business both rigorouslyanalytical and highly creative. We create and managebrand value for clients by making the brand central to theirstrategic business goals.For more than 30 years we have been creating retail brandexperiences for companies around the world. InterbrandDesign Forum’s talent for game-changing innovationspurred us to create a business model that integratesanalytics-based strategy into what began as a designand architecture group — the first and only companywith such a comprehensive offering. Our broad rangeof services includes: brand strategy, shopper sciences,digital, retail design, documentation, and rollout. Thisunique ability to address retail’s growing complexity hasled many of the world’s top companies to our doorstepand propelled Interbrand Design Forum to the forefrontof the industry.
 
Contents
01
Introduction: Signs of Recovery 
A letter from Jez Frampton.
02
New Dynamics
The future of the retail brand experience ismultichannel, authentic, and global.
09
U.S. Overview: U.S. Brands Prove Resilient 
by Bruce DybvadWhich brands are new to the list? Which dropped off?Profiles of the most valuable retail brands in the U.S.
24
Canada Overview: The Oncoming Threat of U.S. Brands
by Alfred DuPuy and Stephen WeirProfiles of the most valuable retail brands in Canada.
28
U.K. Overview: Where Value Meets Brand
by Graham HalesProfiles of the most valuable retail brands in the U.K.
32
France Overview: What About the Customer?
by Nicolas ChometteProfiles of the most valuable retail brands in France.
36
Germany Overview: A Retail Experience Beyond Just Discount
by Nadine HohlfeldProfiles of the most valuable retail brands in Germany.
40
Spain Overview: Spanish Brands did Their Homework
by Bosco Torres and Gonzalo BrujóProfiles of the most valuable retail brands in Spain.
44
Asia Pacific Overview: The Rise of Value Perception
by Stuart Green, Jonathan Chajet, Dominic Walsh, Eric Shao,Giulia Chiara Rocca, Viren Razdan, Hidetomi Tanaka, Alex MurrayHannah Shin, and Ryan ChanatryProfiles of the most valuable retail brands in Asia Pacific.
48
Brand Strength
Interbrand’s 10 principles of strong brands.
50
How Interbrand Values Retail Brands
Criteria for consideration and methodology.
52
Contributors
53
Contact Us
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