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202122232425262728UNITEDSTATESDISTRICTCOURTCENTRALDISTRICTOFCALIFORNIAGILBERTJ.ARENAS,JR.,anindividual,
l
fA~iN!.-
52?;9Q..s.w
LIM~
PlaintiffGILBERTJ.ARENAS,JR.("Plaintiff'or"ARENAS")forhisComplaintallegesasfollows:C.AnthonyMulrain,
prohacvice
pendingemailamulrainezjgordonrees.cornGORDON
&
RbESLLPThePinnacleBuilding,5thFloorAtlanta,Georgia30326tel(404)869-9054/fax(678)389-8475RichardP.Sybert,CABarNo.80731emailrsybert(a)gordonrees.comYuo-FongC.Amato,CABarNo.261453emailbamato(a)gordonrees.comGORDON
&
lffiESLLP633
W.
FifthStreet,52ndFloorLosAngeles,California90071tel(213)576-5000/fax(213)680-4470AttorneysforPlaintiffGILBERTJ.ARENAS,JR.Plaintiff,vs.SHEDMEDIAUSINC.,aDelawarecorporation;LAURAGOVAN,anmdividual;andDOES1through10,inclusive,Defendants.
-1-
JUN
2.
j
2011
~,-----
COMPLAINTFOR:
(1)
(2)
(3)
(4)
(5)
TrademarkInfringement[15U.S.C.
§
1125(a»);TrademarkDilution[15U.S.C.
§
1125(c»);FalseAdvertising[15U.S.C.
§
1125(a»);FalseEndorsement[15U.S.C.
§
1125(a»);CaliforniaCommonLawMisappropriationofLikenessandRightofPublicity;MisappropriationofLikenessandRightofPublicity[Cal.Civ.Code
§
3344);
UnfairCompetition[Cal.Bus.&Prof.Code
§
17200].
(6)
(7)
COMPLAINTANDDEMANDFORJURYTRIAL
3SHEDMEDIAUSINC.("SHEDMEDIA"),LAURAGOVAN("GOVAN"),and4DOES1through10,inclusive(collectively,"Defendants")frominfringingand5dilutingPlaintiffstrademarks,disseminatingfalseadvertisingincommerce,6misappropriatingPlaintiffsnameand/orlikeness,falselyclaimingendorsementby7Plaintiff,andengaginginunfaircompetitionpracticesatPlaintiffsexpense.8
PARTIES
11corporationwithitsprincipalplaceofbusinessat3800BarhamBoulevard,Suite12410,LosAngeles,California90068.
1
2
9
1013
.
.
NATUREOFTHEACTION
1.PlaintiffseeksdamagesandaninjunctiontopreventDefendants2.3.PlaintiffisaresidentofFairfaxCounty,StateofVirginia.Oninformationandbelief,DefendantSHEDMEDIAisaDelaware4.Oninformationandbelief,DefendantGOVANisaresidentofFairfax14County,StateofVirginia.16suedhereinasDOES1through10,inclusive,andthereforesuesthesedefendants17bysuchfictitiousnames.PlaintiffwillamendthisComplainttoallegetheirtrue18namesandcapacitieswhenthesamehavebeenascertained.20timesmentionedherein,eachDefendantwastheagentofitsco-defendants,andin21doingtheactsallegedhereinwasactingwithinthecourseandscopeofsuch22agency,and/oraided,abetted,cooperatedwith,and/orconspiredwithoneanother23todotheactsallegedherein.24
JURISDICTIONANDVENUE
26UnitedStatesassetforthintheLanhamAct,15U.S.C.§1051
etseq.
ThisCourt27hassubjectmatterjurisdictionoverthisactionpursuantto28U.S.C.§133128151925Plaintiffisignorantofthetruenamesandcapacitiesofdefendants.6.Plaintiffisinformedandbelieves,andonthatbasisalleges,thatatall7.Jurisdictionoftheseclaimsariseunderthetrademarklawsofthe
-2-
COMPLAINTANDDEMANDFORJURYTRIAL
5
FACTUALALLEGATIONS
8.VenueisproperinthisCourtunder28U.S.C.§1391(b)(2)inthata
-3-
.
.
.
1(federalquestion)and28U.S.C.§1338(a)(trademarks).ThisCourtalsohas2supplementaljurisdictionoverthestatelawclaims.34substantialportionoftheeventsgivingrisetotheclaimoccurredinthisDistrict.69.PlaintiffisaprofessionalathletewhoplaysbasketballfortheNational7BasketballAssociation("NBA")teamOrlandoMagic.Plaintiffisoneofthemost8well-knownplayersintheNBA.910.Uponinformationandbelief,Plaintiffisthenaturalfatheroffour(4)10children(collectively"theMinorChildren").1111.DefendantGOVANisthenaturalmotheroftheMinorChildren.1212.Oninformationandbelief,DefendantGOVANhasbeenhiredtostar13inaVHlrealitytelevisionshowtitled"BasketballWives:LosAngeles,"whichis14producedbyDefendantSHEDMEDIA.1513.Thoughtherealitytelevisionshowistitled"Basketball
Wives:
Los16Angeles"(emphasisadded),notallofthefeaturedwomenintheshowarethe17wivesofcurrentNBAplayers.Theshowalsofollowsthelivesofwomenwhoare18
dating,
orwho
dated,
NBAbasketballplayers.AsaJune20,2011pressrelease19stated,the"BasketballWives:LosAngeles""willdiveintothereal-lifelocker20roomoftheseleadingladies,givingviewersanever-before-seenlookatwhatit21takestoliveinLaLaLand
andbeconnectedtoafamousprofessionalathlete"
22(emphasisadded).Theshowthusprovidesthesewomenwithavehicleand23worldwideplatformtouse,withoutpermissionorauthorization,thenamesand/or24likenessesoffamousNBAprofessionalbasketballplayerstheyknowonapersonal25levelfortheirowncommercialgain.2614.Oninformationandbelief,DefendantSHEDMEDIAsought27DefendantGOVAN'sparticipationinitsshow"BasketballWives:LosAngeles,"28primarilytoenhanceDefendants'abilitytomarkettheshowduetoDefendant
COMPLAINTANDDEMANDFORJURYTRIAL
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Gilbert Arenas v. Shed Media
Gilbert Arenas doesn't want his babies mama on Basketball Wives.
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