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Ajans sunumu ;http://www.slideshare.net/HubSpot/marketing-charts-graphsdataapril2010slidesharehttp://www.slideshare.net/HubSpot/101-awesome-marketing-quotes Charts and Graphs - Presentation100 Awesome Marketing Stats,Transcript

100SOME EA W MARKETING! STATS! CHARTS !& GRAPHS!WARNING: SAFETY GOGGLES HIGHLYRECOMMENDED!2.

The ESOMEAW TABLE OF CONTENTS 1 INBOUND VS. OUTBOUND MARKETING«««....3 2SEARCH ENGINE OPTIMIZATION««««««.23 3 SOCIAL MEDIA«««««««««««.41 4BLOGGING««««««««««««..63 5 FACEBOOK««««««««««««..86 6TWITTER««««««««««««....105 7 MAKE YOUR MARKETING AWESOME «««..«1323.

1!INBOUND !VS. !OUTBOUND !MARKETING!4.

³ Audiences everywhere are tough. They don¶t have time to be bored! or brow beaten by orthodox, ! old-fashionedadvertising.! ! We need to stop interrupting !what people are interested in ! &be what people are interested in.´CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD¶S 4THLARGEST AD AGENCY)45.

FACT:The Internet hasfundamentally changedthe way people ¿nd,discover, share, shop,& connect.6.

Your customers are relying more & more on More than half of all US residentssocial. and more than ¾ of all USadults are online. 311 Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULTINTERNET USERS6 SOURCES: BLOGHER, APRIL 2011, PEW RESEARCH, MAY 2010, US CENSUSBUREAU, MAY 20117.

One third of US consumers !spend>3 hours online every day. 180+ MINUTES 35% 60-79 MINUTES 33% 1-59MINUTES 14% 0 MINUTES 19%7 SOURCE: THE MEDIA AUDIT, OCTOBER 20108.

More & more of the things we used to do ofÀine, we now do online. 94% 87% 78% 75% 72% 66% 61% 59% 32%SEND/READ USE A PRODUCT GET NEWS FUN/PASS THE BUY A SOCIAL LOOK FOR RATE A EMAILSEARCH RESEARCH TIME PRODUCT NETWORKING "HOW-TO" PRODUCT OR ENGINE INFOSERVICE8 SOURCE: PEW RESEARCH CENTER, MAY 20109.

# OF US CITIZENS 300,000,000 200,000,000 # OF US CITIZENS ON THE FTC¶S ³DO NOT CALL´ LIST9SOURCE: FTC, JULY 201010.

% OF PEOPLE % DECLINE IN TECH % OF DIRECT MAIL WHO SKIP TV ADS TRADE SHOWSPENDING NEVER OPENED10 SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009,& EPA.GOV, NOVEMBER 201011.

FACT:Marketers are shiftingtheir budgets awayfrom ³interruption´advertising.12.

61% of marketers will invest more " in earned media in 2011. *EARNED MEDIA 61% PAID DIGITAL MEDIA58% * Earned media = favorable publicity gained through promotional e



orts PAID TRADITIONAL MEDIA14% other than advertising.12 SOURCES: ANSWERLAB & SOCIETY OF DIGITAL AGENCIES, FEBRUARY2011

13.

Only 5% of marketers will invest less !in earned media in 2011. *EARNED MEDIA 5% PAID DIGITAL MEDIA8% * Earned media = favorable publicity gained through promotional e



orts other than advertising. PAIDTRADITIONAL MEDIA 43%13 SOURCES: ANSWERLAB & SOCIETY OF DIGITAL AGENCIES,FEBRUARY 201114.

B2B marketers are shifting their budgets !toward inbound marketing. ³I WILL INCREASE MY INVESTMENTIN THIS MARKETING TACTIC THIS YEAR.´ 69% 60% 60% INBOUND 49% OUTBOUND 40% 32% 24%22% 15%14 SOURCE: MARKETINGSHERPA, OCTOBER 201015.

More than half of marketers increased !their inbound marketing budget in 2011. 54% 35% 11% INCREASEDBUDGET NO CHANGE DECREASED BUDGET15 SOURCE: HUBSPOT STATE OF INBOUNDMARKETING REPORT, 201116.

The average budget spent !on company blogs ! &social media has nearly ! ³THE PORTION OF MYMARKETING BUDGET ALLOCATED TO SOCIAL MEDIA & OUR COMPANY BLOG IS...´ doubled in twoyears. 17% 9% 2009 201116 SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 201117.

FACT:Inbound marketing is !a lot more cost-effectivethan traditional,outbound marketing.18.

Inbound marketing costs 62% less " per lead than traditional, outbound marketing. OUTBOUND: AVGCOST/LEAD: $373 INBOUND: AVG COST/LEAD: $14318 SOURCE: HUBSPOT, 201119.

Inbound marketing tactics !don¶t just generate leads. ! They generate revenue. ³OUR COMPANY HASACQUIRED A CUSTOMER THROUGH THIS CHANNEL.´ 57% 57% 48% 42% COMPANY BLOGLINKEDIN FACEBOOK TWITTER19 SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT,201120.

3 out of 4 inbound marketing channels cost less than !any outbound channel. ³THIS LEAD-GEN TACTIC ISBELOW AVERAGE COST.´ 55% 47% 39% 36% INBOUND 33% OUTBOUND 27% 19% BLOGS SOCIALMEDIA SEO TELEMARKETING DIRECT MAIL PPC TRADE SHOWS20 SOURCE: HUBSPOT STATE OFINBOUND MARKETING REPORT, 201121.

Outbound marketing costs more. ³THIS LEAD-GEN TACTIC 47% IS ABOVE AVERAGE COST.´ 29% 27%INBOUND OUTBOUND 21% 13% 13% 9% TRADE SHOWS PPC DIRECT MAIL TELEMARKETING SEOSOCIAL MEDIA BLOGS21 SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 201122.

THE BOTTOM LINE:Go inbound or go home.23.

2SEARCH !ENGINE !OPTIMIZATION24.

³ Many Americans begin their purchasing experience by doing online research to compare prices, quality, and thereviews !of other shoppers. ! ! Even if they end up making their purchase in a store, they start their fact-¿nding anddecision-making !on the internet.´! ! JIM JANSEN! SENIOR FELLOW! PEW RESEARCH CENTER¶SINTERNET & AMERICAN LIFE PROJECT! SEPTEMBER 20102425.

FACT:Google is the newYellow Pages.26.

More & more of our pre-shopping research starts on search engines. ³I USED A SEARCH ENGINE TOCONDUCT PRODUCT OR SERVCE RESEARCH YESTERDAY.¶´ 21% 15% 13% 9% Jan-04 FEB 04 Jan-05FEB 05 Jan-06 Jan-07 SEPT 07 Jan-08 Jan-09 Jan-10 SEPT 1026 SOURCE: PEW INTERNET & AMERICANLIFE PROJECT, SEPTEMBER 201027.

Worldwide, we conduct 88,000,000,000 searches !per month on Google. PER SECOND 34,000 PER MINUTE2,000,000 PER HOUR 121,000,000 PER DAY 3,000,000,00027 SOURCE: SEARCH ENGINE LAND,FEBRUARY 2010

28.

57% of Internet users search the web every day. SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 20102829.

46% of daily searches are for info on products or services. SOURCE: SRI, OCTOBER 20102930.

20% of monthly Google searches !are for ! local businesses.30 SOURCE: GOOGLE, APRIL 201031.

FACT:Ranking high on searchengines is no longer !optional, it¶s critical.32.

70% of the links search users click on are organic²not paid. PAID 25% ³WHICH SEARCH RESULT LINK DIDYOU CLICK ON FIRST?¶´ OTHER * 5% *INCLUDES NON- TRADITIONAL ORGANIC RESULTS, SUCHAS ORGANIC SHOPPING LINKS, LOCAL RESULTS, NEWS, ETC. 70%32 SOURCE:MARKETINGSHERPA, FEBRUARY 200733.

60% of all organic clicks !go to the top three ! organic search results. 27% 20% 13% 10% 9% SHARE OFCLICKS 7% 5% 4% 3% 3% 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE33 SOURCE:MARKETINGSHERPA, FEBRUARY 200734.

75% !of users never scroll past the ¿rst page of search results.34 SOURCE: MARKETSHARE.HITSLINK.COM,OCTOBER 201035.

The average click-through rate for paid search in 2010 (worldwide) was 2%. YANDEX 1.3% YAHOO! 1.4%GOOGLE 2.5% BING 2.8%35 SOURCE: COVARIO, JANUARY 201136.

FACT:The more keyword-richcontent you generate, !the more search engineswill ¿nd (and love) you.37.

Companies that blog have 434% more indexed pages. ñ

434% AVG # OF INDEXED PAGES! AVG # OFINDEXED PAGES! WITHOUT A BLOG WITH A BLOG37 SOURCE: HUBSPOT, STATE OF INBOUNDMARKETING LEAD GENERATION REPORT, 201038.

Companies that blog have ! 97% more inbound links. ñ

97% AVG # OF LINKS! AVG # OF LINKS! WITHOUTA BLOG WITH A BLOG38 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEADGENERATION REPORT, 201039.

Companies with more !indexed web pages ! get way more leads. 74 ñ

236% MEDIAN MONTHLY LEADS 22 127 5 <60 60-120 121-175 176-310 >311 # OF INDEXED PAGES39 SOURCE: HUBSPOT, STATE OFINBOUND MARKETING LEAD GENERATION REPORT, 201040.

THE BOTTOM LINE:If Google can¶t ¿nd you,!neither will anyone else.41.

3 SOCIAL ! MEDIA42.

³ While social media is not the silver bullet that some pundits claim it to be, !it is an extremely important !&relatively low cost touch point ! that has a direct impact on sales ! &positive word of mouth.! ! Companies notactively engaging are missing a huge opportunity !&are saying something to consumers! ²intentionally or unintentionally! ²about how willing they are ! to engage on consumers¶ terms.´ JOSH MENDELSOHN VICEPRESIDENT CHADWICK MARTIN BAILEY 4243.

FACT:Social media isn¶t a fad. !It¶s a revolution.44.

US Internet users spend 3x more minutes on blogs & social networks than on email. VIDEOS/MOVIES 4%PORTALS 4% EMAIL 8% ONLINE GAMES 10% SOCIAL NETWORKS/ 24% BLOGS44 SOURCE: THE NIELSEN COMPANY, NOVEMBER 201045.

Nearly 2/3 of US Internet users regularly use a social network. 63.7% 60.1% 52.3% 2009 2010 201145 SOURCE:EMARKETER, FEBRUARY 2011