57% of Internet users search the web every day. SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 20102829.
46% of daily searches are for info on products or services. SOURCE: SRI, OCTOBER 20102930.
20% of monthly Google searches !are for ! local businesses.30 SOURCE: GOOGLE, APRIL 201031.
FACT:Ranking high on searchengines is no longer !optional, it¶s critical.32.
70% of the links search users click on are organic²not paid. PAID 25% ³WHICH SEARCH RESULT LINK DIDYOU CLICK ON FIRST?¶´ OTHER * 5% *INCLUDES NON- TRADITIONAL ORGANIC RESULTS, SUCHAS ORGANIC SHOPPING LINKS, LOCAL RESULTS, NEWS, ETC. 70%32 SOURCE:MARKETINGSHERPA, FEBRUARY 200733.
60% of all organic clicks !go to the top three ! organic search results. 27% 20% 13% 10% 9% SHARE OFCLICKS 7% 5% 4% 3% 3% 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE33 SOURCE:MARKETINGSHERPA, FEBRUARY 200734.
75% !of users never scroll past the ¿rst page of search results.34 SOURCE: MARKETSHARE.HITSLINK.COM,OCTOBER 201035.
The average click-through rate for paid search in 2010 (worldwide) was 2%. YANDEX 1.3% YAHOO! 1.4%GOOGLE 2.5% BING 2.8%35 SOURCE: COVARIO, JANUARY 201136.
FACT:The more keyword-richcontent you generate, !the more search engineswill ¿nd (and love) you.37.
Companies that blog have 434% more indexed pages. ñ
434% AVG # OF INDEXED PAGES! AVG # OFINDEXED PAGES! WITHOUT A BLOG WITH A BLOG37 SOURCE: HUBSPOT, STATE OF INBOUNDMARKETING LEAD GENERATION REPORT, 201038.
Companies that blog have ! 97% more inbound links. ñ
97% AVG # OF LINKS! AVG # OF LINKS! WITHOUTA BLOG WITH A BLOG38 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEADGENERATION REPORT, 201039.
Companies with more !indexed web pages ! get way more leads. 74 ñ
236% MEDIAN MONTHLY LEADS 22 127 5 <60 60-120 121-175 176-310 >311 # OF INDEXED PAGES39 SOURCE: HUBSPOT, STATE OFINBOUND MARKETING LEAD GENERATION REPORT, 201040.
THE BOTTOM LINE:If Google can¶t ¿nd you,!neither will anyone else.41.
3 SOCIAL ! MEDIA42.
³ While social media is not the silver bullet that some pundits claim it to be, !it is an extremely important !&relatively low cost touch point ! that has a direct impact on sales ! &positive word of mouth.! ! Companies notactively engaging are missing a huge opportunity !&are saying something to consumers! ²intentionally or unintentionally! ²about how willing they are ! to engage on consumers¶ terms.´ JOSH MENDELSOHN VICEPRESIDENT CHADWICK MARTIN BAILEY 4243.
FACT:Social media isn¶t a fad. !It¶s a revolution.44.
US Internet users spend 3x more minutes on blogs & social networks than on email. VIDEOS/MOVIES 4%PORTALS 4% EMAIL 8% ONLINE GAMES 10% SOCIAL NETWORKS/ 24% BLOGS44 SOURCE: THE NIELSEN COMPANY, NOVEMBER 201045.
Nearly 2/3 of US Internet users regularly use a social network. 63.7% 60.1% 52.3% 2009 2010 201145 SOURCE:EMARKETER, FEBRUARY 2011