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OFA Social Media Marketing

OFA Social Media Marketing

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Published by: Jean Ann Van Krevelen on Jun 28, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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O
NLINE
M
 ARKETINGWITH
P
URPOSE
byJean Ann Van Krevelen White Willow Media
 
How People Use the Internet
Send or Read Email89%Use a Search Engine88%Look for info prior tobuying 81%Buy a Product 75%Use Social Media 47%Rate or ReviewProduct 30%
 
90% of consumers trust peerrecommendations«Only 14% trust advertisements
Facebookis the Web property mostly commonlyused in social media, with 85% of companies usingthis site as part of their marketing strategy. This isfollowed by Twitter (77%), LinkedIn (58%) andYouTube (49%).
Sources: Socialnomics.netreferencing July 2009 Neilson GlobalOnline Consumer Survey and 2009 EconsultancyReport

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