Case Study 1 The consultants reply was: In my investigation of your applications portfolios, Ive applied ...

to the logical data structures and have discovered a very high frequency approximately 93.286% - of data embedded in application program logic which is largely responsible for the integrity and synchronization problem currently being encountered. As a solution, I would recommend the design of a master database each of which would employ relational technology to reduce the database to third normal form. This would eliminate the possibility of semantic disintegrity upon querying the database. Questions: a. Try to guess what the consultant said? b. Justify the use of technical jargon

Answer a. Try to guess what the consultant said? The consultant is recommending designing a master data base which would increase the integrity and synchronization among the different data field. He is also recommending the design of the most flexible form of data base which would eliminate the redundancy and data disintegrity problem. The consultant is recommending designing the normalized table based on relational technology. This model provides a declarative method for specification of data and queries. In a relational model of a database, the database users directly state the information they want to be retrieved from it and abstract away from the responsibility of describing the data structures that are used to store data. The consultant is trying to outline the major advantage of relational database in most concise form. The consultant is also recommending designing the relational data base in third normal form. Since relational data base is primarily designed in a way that different tables are interrelated with the primary key, foreign key, the third normal form will even reduce the data redundancy and would provide flexibility in data base design. Besides that it would help to introduce better security in the database system and also maintain consistency within the database.
Mani Ram Paudel Page 1 of 2

EMBA, Fall 2010 ACE institute of management

b. Justify the use of technical jargon The use of technical jargon depends with whom the consultant is talking. If the second person is from the technical background and is handling all the system related works, the use of technical jargon is quite common. I think that the consultant is taking with the system administrator using such complex technical jargon. To provide exact theme of the consultants recommendation, the use of technical jargon is imperative in some cases because general purpose words would not be able to provide the required information. But, if the second person or the listener is from nontechnical background the use of such technical jargon would mean nothing and would not impart any information. Submitted by: Mani Ram Paudel EMBA, Fall 2010 ACE institute of management

Mani Ram Paudel

Page 2 of 2

EMBA, Fall 2010 ACE institute of management