Branding FACTS!!!!

We are all associated with these brands but are we aware of the fun facts that persist in branding these companies? Being a marketing major and the person who ve officiated the Marketing sector of NSU YES!, I had the opportunity of coming across some interesting facts regarding some most renowned brands of the world. Below is the compilation of some interesting facts while branding some renowned brands of all time!

It was the favorite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn t suggest a better name by 5 O clock.

Did you know that the search engine you use frequently was once named backrub ? Google was created in 1996 under the name "BackRub". Moreover, the Google name change in 1998 came as a spelling mistake of the word googol .

We ve seen coin toss at the start of sports games. But deciding the name of a company through a coin flip? That is how HP got its name. Bill Hewlett and Dave Packard tossed a coin to decide whether the company would be called Hewlett-Packard or Packard-Hewlett.

This giant brand was established under the name of Tokyo Tsushin Kogyo K.K (Tokyo Telecommunications Engineering Corporation) in 1946. But the firm changed its name to Sony in 1958, an amalgamation of two words sonus and sonny . The English slang word "sonny" means smart, young and presentable.

Did you know that the company we know as Intel, could have been Moore Noyce ? Founders Bob Noyce and Gordon Moore sought this name for their new company but circumstantially that name was already trademarked by a hotel chain. Hence the acronym of INTegrated Electronics was adopted.

Pepsi originated in 1893 under the name of Brad s Drink . It was named after the pharmacist Celeb Bradham. In 1898, Brad s Drink was renamed "Pepsi-Cola". The name change was apparently due to digestive enzyme pepsin and kola nuts used in the formula.