2Q 11 (LIVE+SD) FINAL Competitive Program Analysis (excluding breaking news & specials)

2Q'11 FINAL (03/28/11-06/24/11)

NETWORK
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
MSNB
CNN
FOXN
MSNB
MSNB
CNN
HLN
FOXN
MSNB
FOXN
CNN
HLN
FOXN
FOXN
CNN
CNN
CNBC
MSNB
HLN
MSNB
FOXN
HLN
MSNB
CNN
CNN
MSNB
HLN
HLN
HLN
CNN
HLN
CNBC
HLN
HLN
MSNB
HLN
MSNB
MSNB
MSNB
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC

PROGRAM NAME
THE OREILLY FACTOR
HANNITY
GLENN BECK
ON THE RECORD W/GRETA
THE OREILLY FACTOR (repeat)
THE FOX REPORT W/S.SMITH
SPECIAL RPT W/BRET BAIER
FOX AND FRIENDS
RACHEL MADDOW SHOW
ANDERSON COOPER 360
AMERICAS NEWSROOM
ED SHOW
LAST WORD W/ L. ODONNELL
ANDERSON COOPER 360
NANCY GRACE
YOUR WORLD W/NEIL CAVUTO
MSNBC INVESTIGATES
AMERICA LIVE
PIERS MORGAN TONIGHT
HLN SPECIAL REPORT
STUDIO B W/S.SMITH
HAPPENING NOW
SITUATION ROOM
JOHN KING USA
APOCALYPSE 2012
LAST WORD W/ L. ODONNELL
DR. DREW
HARDBALL WITH C. MATTHEWS
RED EYE
ISSUES
MSNBC INVESTIGATES
CNN NEWSROOM
IN THE ARENA
MORNING JOE
JOY BEHAR
PRIME NEWS
MORNING EXPRESS W/ MEADE
AMERICAN MORNING
MORNING EXPRESS
THE APPRENTICE
HLN LOCAL EDITION
HLN NEWS
ANDREA MITCHELL REPORTS
SHOWBIZ TONIGHT
DAILY RUNDOWN
MSNBC LIVE
DYLAN RATIGAN SHOW
NANCY GRACE-MISSING
60 MINUTES ON CNBC
AMER NXT GRT RESTAURANT
SQUAWK BOX 7:30A
SUPERMARKETS INC
AMERICAN GREED
AMERICAN TAX CHEAT, THE
FACEBOOK OBSESSION, THE
CODE WARS: CYBER THREAT
DIVORCE WARS
SQUAWK BOX 8A
SQUAWK BOX 7A
SQUAWK ON THE STREET 930A
SQUAWK BOX 8:30A
SQUAWK ON THE STREET 9A
SHOWBIZ TONIGHT
MAD MONEY
SQUAWK ON THE STREET 2
MAD MONEY
HOW I MADE MY MILLIONS
CALL, THE
FAST MONEY
FAST MONEY HALFTIME RPRT
SQUAWK BOX 6A
ITS EVERYBODYS BUSINESS
KUDLOW REPORT
POWER LUNCH
STREET SIGNS
CLOSING BELL 3P
CLOSING BELL 4P
MONEY IN MOTION
OPTIONS ACTION
STRATEGY SESSION, THE

DAYS
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
___TF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
_T__F__
____F__
MTWTF__
MT_TF__
M_W_F__
_T_TF__
M_WTF__
MT_T___
MT_TF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
M__TF__
MTWTF__
MTWT___
MTWTF__
MTWTF__
M______
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
____F__
MTWTF__

TIME
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
10:00P -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
03:00A -04:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P

HH
HH
COV AA% AA (000)
2.2
2221
1.6
1632
1.5
1454
1.4
1366
1
1036
1.4
1345
1.6
1544
0.9
909
0.9
837
0.7
702
1
1018
0.8
727
0.8
783
0.5
506
0.7
739
1.1
1092
0.4
372
0.9
923
0.6
573
0.6
627
0.9
904
0.8
830
0.5
543
0.4
448
0.3
290
0.5
440
0.5
522
0.6
597
0.3
327
0.5
491
0.3
333
0.5
479
0.5
459
0.5
445
0.4
440
0.4
422
0.3
289
0.3
296
0.3
259
0.2
208
0.3
324
0.4
359
0.3
321
0.3
276
0.4
425
0.4
341
0.3
319
0.2
249
0.2
202
0.1
124
0.2
175
0.2
168
0.2
162
0.2
173
0.1
136
0.2
151
0.1
137
0.2
196
0.2
150
0.3
265
0.2
213
0.2
219
0.1
140
0.2
170
0.3
268
0.1
86
0.1
112
0.2
237
0.2
187
0.2
235
0.1
90
0.1
63
0.1
135
0.2
211
0.2
218
0.2
235
0.2
227
0.1
128
0.1
145
0.2
221

Program Name Averages, M-F 6a-12a. Only scheduled programs with 5+ telecasts included.

P2+
AA (000)
2824
2043
1769
1685
1246
1645
1876
1030
1022
841
1158
877
941
592
852
1256
438
1029
687
704
1023
926
636
540
365
515
581
698
373
553
386
552
544
485
488
472
328
324
315
280
369
411
358
302
464
381
350
270
244
156
199
202
190
206
170
181
158
221
172
287
236
240
159
189
284
100
134
247
205
251
103
79
152
225
231
250
243
142
156
233

Ranked On:
A25-54
AA (000) #Tlc
636
64
504
57
413
61
398
55
384
61
381
67
377
67
358
194
314
63
302
64
284
131
271
51
251
65
248
62
248
65
235
65
228
10
209
130
204
66
200
40
197
65
196
130
189
130
188
65
183
5
182
48
181
60
179
128
178
58
172
64
171
9
169
519
168
59
161
64
158
66
147
64
145
185
141
64
136
5
133
9
127
780
118
325
114
64
112
65
111
64
111
389
107
64
84
5
82
28
81
6
81
63
79
5
78
32
73
5
73
6
72
5
71
6
71
63
69
63
65
63
64
63
62
63
60
29
58
63
56
63
53
62
52
11
44
63
41
51
41
61
41
63
38
5
37
62
36
61
36
61
35
62
35
63
33
12
33
12
33
60